Conservative CNN Guest Warns ‘Woke’ is ‘Losing Its Meaning’ Because ‘We’re Abusing the Term’

National Review columnist Caroline Downey warned on CNN, Thursday, that the word “woke” is “losing its meaning” due to conservatives “abusing the term” to refer to anything they don’t like.

Reacting on CNN NewsNight to Rep. Byron Donalds’ (R-FL) protest over Cracker Barrel’s unpopular logo change, which the congressman described as a “woke rebrand,” Downey said:

Not everything is woke. I think we’re abusing the term a little bit too much, where it’s using its meaning and that’s really important because some things actually are woke and we should call it like it is. However, in this case, from a marketing perspective, if revenues are declining you gotta switch it up, you gotta implement a new strategy, but who at that roundtable was thinking to themself, “Ah yes, let’s go back to the minimalism of five years ago that is sterile and bland and neutered, and let’s rob this iconic, timeless company of all of its character and charm and fun history and country vibes.” That’s not super smart. Maximalism is the moment.

Cracker Barrel’s stock plummeted by almost $100 million this week after conservatives threatened to boycott the company, citing its unpopular rebranding, change of decor, LGBTQ+ Pride initiatives, and DEI policies.

“In college, I worked at @CrackerBarrel in Tallahassee. I even gave my life to Christ in their parking lot,” protested Rep. Donalds. “Their logo was iconic and their unique restaurants were a fixture of American culture. No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”

Watch above via CNN.