‘No One Where I’m From Knows How To Say That Word’: CNN’s Boris Sanchez Knocks Democrats for ‘Latinx,’ Weak Latino Outreach

CNN anchor Boris Sanchez had a sharp critique for Democrats the morning after Vice President Kamala Harris’s disappointing election loss to former President Donald Trump, blasting a failed Latino messaging strategy for being out of touch.

Sanchez’s co-anchor Dana Bash commented that “one of the central problems” Harris faced was that recent years had been “a very tough time, economically, for people,” and she was blamed as part of President Joe Biden’s administration, leading to “several minority groups, including Blacks and Latinos,” move over to Trump as he had predicted.

“It is significant, but not really surprising,” said Sanchez. He recalled how they had been “sitting here stunned” in 2022 when Florida Gov. Ron DeSantis (R) had won so many Latino votes in his re-election and Republicans flipped other seats in Texas’s Rio Grande Valley.

“This is a trend that has been percolating for some time,” he continued, because Trump “has a unique appeal to Latino voters.”

“Most Latino voters are working class folks,” Sanchez explained. “And despite his crude sense of humor, despite the jokes that he makes, despite the exaggerations about his wealth and his exploits, for folks that are where I’m from and folks that I have grown up around — that resonates. More so than –”

“The strong man,” Bash interjected.

“Not just the strong man, but a figure that has succeeded in capitalism, that has wealth that he flaunts, versus the conversation that they hear often from Democrats about ‘LatinX,'” he replied, adding “I don’t know how to say it. No one where I’m from knows how to say that word. They don’t use it.”

Sanchez, who grew up in South Florida, then described conversations he had been having recently with Republican and Democratic operatives, with the Republicans saying that “a lot of it just has to do with conversation, the way conversations are held.” He had just spoken with a Democrat “moments ago,” he continued, and was told that the view was “we need to rethink the way that we talk to folks, specifically Latinos.” As part of their discussion on how Democrats were communicating with Latino voters, it was noted how Harris’s economic plan for Latinos, the “opportunity agenda” seemed like “a lot was copy and paste” from the one she had for Black men.

Worse for Harris’s hopes to use that plan for outreach, Sanchez added, was that “most” of the Latino men he spoke to as he traveled around the country covering the campaign “didn’t know it existed.”

“Oh, wow,” said Bash.

“– because they were so much more focused on day-to-day life, other things,” said Sanchez.

“That’s a big, big comms problem,” said Bash.

“So I don’t think that that message of economy permeated the way that they hoped,” he said.

Watch the clip above via CNN.