WATCH: Sacha Baron Cohen Tries to Goad O.J. Simpson Into Confessing in Who is America? Finale

O.J. Simpson was the main draw in the season finale of Sacha Baron Cohen‘s show Who is America?, and his painfully awkward scene included a lot of joking about the murder of his ex-wife, Nicole Brown.

The scene, which aired in the finale on Sunday night, had Baron Cohen’s Italian photographer character Gio Monaldo sitting down to speak with the famed former football player, who was freed from prison last year after serving nine years for armed robbery. Simpson was acquitted in 1995 in the murders of his ex-wife Brown and Ron Goldman, her friend.

In the clip, Baron Cohen’s character repeatedly jokes about killing his girlfriend, with Simpson at one point reluctantly joining in to recommend a bungee jump using an “extra long” cord.

“Sometimes I want to completely kill her,” Baron Cohen says of his girlfriend. “If I do, will you introduce me to [Johnnie] Cochran?”

“I would have to introduce you in the afterlife,” Simpson replies, referring to his defense attorney, who died in 2005.

“What, you didn’t kill him too, did you?” Cohen jokes.

Baron Cohen’s character continues trying to goad Simpson into commenting on the murder of his ex-wife, at one point asking point blank: “what happened the night with the wife?”

“Well, first of all, she wasn’t my wife,” Simpson says. “We had been divorced and separated. And second, I didn’t do it.”

“We want you to be 100 percent truthful how you got away with it,” Cohen says. “I didn’t get away with nothing,” Simpson replies.

“Me and you, we’ve got something in common,” Cohen says at the end of the painful scene. “We’re both — who you say — ladykillers. In Italian it translates to ‘somebody who murders women.'”

“I didn’t kill nobody,” Simpson protests.

Watch above, via Showtime.

[image via screengrab]