Bush Press Secretary Ari Fleischer Retires Annual 9/11 Commemorative Tweets Months After Getting Hired By Saudi LIV Golf Tour

Photo by PAUL J. RICHARDS/AFP via Getty Images.
For years, Ari Fleischer has recognized the anniversary of the September 11th terror attacks on Twitter by sharing his minute-by-minute recollection of the day, but announced this year he would be retiring his tweeted commemorations — just a few months after he was hired as a consultant by the Saudi-backed LIV Golf tour.
As the White House Press Secretary for President George W. Bush, Fleischer had a front row seat to history on that tragic day. Twitter didn’t launch until 2006, and Fleischer signed up his @AriFleischer account in 2009. He regularly shared his memories on the 9/11 anniversary, such as this tweet from 2011:
Ten years ago today I was at the Emma Booker Elementary School w President Bush in Sarasota, FL.
— Ari Fleischer (@AriFleischer) September 11, 2011
At some point — media reports vary but it seems to have started in 2013 or 2014 — Fleischer started an annual tradition of sharing a minute-by-minute chain of tweets covering his experiences that day, including photos and quotes from the president and other government officials, all drawn from his notes and conversations with other Bush White House staffers.
8:40am, 9-11, 2001: I was in the motorcade 4 the drive from the Colony Beach & Tennis Resort in Sarasota, FL 2the Emma Booker Elem. School.
— Ari Fleischer (@AriFleischer) September 11, 2014
We had a fighter escort as we returned to DC. This is the scene aboard AFOne as we looked out the windows: pic.twitter.com/BgogjMZMmh
— Ari Fleischer (@AriFleischer) September 11, 2014
At around 9:05, Andy Card, the Pres’ Chief of Staff, whispered in his ear, “A second plane hit the second tower. America is under attack.”
— Ari Fleischer (@AriFleischer) September 11, 2015
The tweets would go viral and get a lot of media coverage. As a sampling, NBC News covered it in 2014 (“Ari Fleischer Live-Tweets 9/11 Experience 13 Years Later“), the Washington Post in 2015 (“Ari Fleischer tweets what 9/11 was like behind-the-scenes“), Business Insider in 2016 (“Former White House official tweets gripping play-by-play of what it was like to be with Bush on 9/11“), and Huffington Post in 2017 (“Ari Fleischer Tweets His Gripping Eyewitness Account Of 9/11 Attacks“).
Good morning. As I do every year on this day, I will do my best to recall what I saw on September 11, 2001.
— Ari Fleischer (@AriFleischer) September 11, 2017
There was no Twitter then. But I will try to re-live history on twitter so others can know details of what happened behind the scenes.
— Ari Fleischer (@AriFleischer) September 11, 2017
This year, however, Fleischer tweeted that he would not be live-tweeting the anniversary and did not intend to do so ever again, posting a thread saying that he skipped tweeting last year because he was at the 20th anniversary events at Ground Zero and would be on a plane this year, and also adding that it was “exhausting to relive the day,” and it “wears me down to go through it, even though I am not the one who has suffered the most.”
“I’m still amazed by the reaction my tweets have gotten,” he concluded. “But now it’s time to let it rest. There is nothing new to say or reveal. Thank you for reading and for caring about our nation’s history. May God Bless America.”
For the last 10 years or so, I have live tweeted the events of September 11, 2001, sharing my perspective of what I saw standing at President Bush’s side for much of the day.
When I started sharing photos and recollections of 9/11, I never realized the chord it would strike.
— Ari Fleischer (@AriFleischer) September 11, 2022
Each year I did it, I was struck by the reaction it created. History and first-hand witness accounts are essential parts of keeping memories alive, especially on a day as important and moving as 9/11.
— Ari Fleischer (@AriFleischer) September 11, 2022
I didn’t tweet last year because I was at Ground Zero to mark the 20th year of the attack on our country. Tomorrow, I must be on an airplane and will not be able to live tweet my memories of what took place.
— Ari Fleischer (@AriFleischer) September 11, 2022
In all cases, I have decided that my story has been told and I will not live tweet what took place on 9/11 again. In truth, it is exhausting to relive the day. It wears me down to go through it, even though I am not the one who has suffered the most.
— Ari Fleischer (@AriFleischer) September 11, 2022
September 11th is about the families who lost loved ones and about the military that took action to bring the terrorists who attacked us to justice.
— Ari Fleischer (@AriFleischer) September 11, 2022
I’m grateful to everyone who has thanked me for sharing my memories, especially to the school teachers who told me they have used my tweets as lessons for their students who are too young to remember what happened that day.
— Ari Fleischer (@AriFleischer) September 11, 2022
I began these tweets by almost by accident as I once shared some pictures I had from the inside of Air Force One. From there, I started to share my private notes about what President Bush did and said.
— Ari Fleischer (@AriFleischer) September 11, 2022
I’m still amazed by the reaction my tweets have gotten. But now it’s time to let it rest. There is nothing new to say or reveal. Thank you for reading and for caring about our nation’s history.
May God Bless America.
— Ari Fleischer (@AriFleischer) September 11, 2022
Twitter users were skeptical of Fleischer’s explanation, with the majority of replies pointing out his new gig as a communications consultant for LIV Golf, the controversial Saudi-backed competitor to the PGA that has drawn criticism for its ties to a regime blamed for the murder of journalist Jamal Khashoggi — not to mention the fact that the majority of the 9/11 hijackers were Saudi nationals.
— Jordan Fabian (@Jordanfabian) September 11, 2022
PR Week reported in June that LIV Golf had hired Fleischer Communications, the former White House press secretary’s firm, as a communications consultant, with Fleischer himself saying that the work encompassed “assisting on everything under ‘the comms consulting umbrella'” with “almost all” of his work on a retainer basis.
How much did the Saudis pay for your soul, Ari? pic.twitter.com/pyouzdUSLw
— Jennifer Baty (@JenBaty) September 11, 2022
Fleischer helped moderate LIV Golf’s opening press conferences, and touted them to the PR Week reporter as “incredibly accessible, open, and reporters got what they wanted, which was access to the players.” He lauded his new client as “seeking to bring change to the sport, which not everybody wants,” but “it’s one of the best opportunities for players and an opportunity for fans to see golf in a different, more entertaining light.”
“Different, more entertaining light” is certainly one way to describe the new sports organization so far. PR Week detailed multiple moments of “awkwardness” at the initial news conferences, with an AP reporter escorted out by security “after arguing with an LIV official,” and another reporter asking several golfers if they would also be willing to play in a tournament backed by Russian dictator Vladimir Putin. Former President Donald Trump is cashing in by hosting LIV Golf events at his unprofitable courses in Doral, Florida and Bedminster, New Jersey, after he was spurned by the PGA.
Cannot get over Ari Fleischer getting a PR job with the Saudis and then announcing that actually his 9/11 play-by-play tweets have run their course
— Zack Budryk (@BudrykZack) September 11, 2022
Ari can’t do his threads anymore now that he’s employed by the killers https://t.co/k4hdu1DsA2 pic.twitter.com/2sZ7ud3tKm
— Frank Dale (@fwdale) September 11, 2022