CNN Is Trying Really Hard to Make ‘VPPRENTICE’ a Thing

As if the reality show nature of Donald Trump‘s campaign wasn’t unbearable enough, someone at CNN came up with the snappiest piece of cable news shorthand since Brexit:

(That’s on CNN’s homepage right now.)

CNNing in a moment — talking about the #Vpprentice coverage with @BrookeBCNN — join us

— Brian Stelter (@brianstelter) July 14, 2016

VPPRENTICE: Donald Trump leaning toward Mike Pence as VP pick, @seanspicer weighs in https://t.co/ux75qB1i5w https://t.co/NLaOa3kfwp

— CNN Newsroom (@CNNnewsroom) July 14, 2016

#VPPRENTICE https://t.co/WwsWwxMnMc

— Jonathan Wald (@jonathanwald) July 14, 2016

#VPprentice winner to be announced Friday @ 11am ET. @CNN @CNNPolitics @realDonaldTrump

— Christina Ginn (@ChristinaCNN) July 14, 2016

Get it? Because of the show and how the campaign is like the show and this entire election is just one big show that the media is happily selling tickets t…

Ahem.

And where there are cutesy cable news nicknames, there are also the eye-rollers:

Dear @cnn. I really love you. But "VPPRENTICE" just really can't become a thing. Please. pic.twitter.com/a7LWpHitnE

— Mo Elleithee (@MoElleithee) July 14, 2016

VPPrentice?!?! If the US elections weren't already a joke… pic.twitter.com/3GxaEUHsaS

— David Burns (@AutomatedTester) July 14, 2016

Hey @CNN, "vpprentice" is never going to be a thing.

— Brent Scher (@BrentScher) July 14, 2016

CNN going all-in on this dubious "VPPRENTICE" neologism…

— David Gura (@davidgura) July 14, 2016

VPPRENTICE WINNER ARE WE KIDDING

THIS IS ABOUT A POTENTIAL VICE PRESIDENT OF THIS COUNTRY pic.twitter.com/HqJZ2gaPS8

— Steve Hamlin (@stevehamlin19) July 14, 2016

Whoever came up with the term VPprentice needs to delete their career.

— Ian Millhiser (@imillhiser) July 14, 2016

"We should call it, VPprentice!" – monsters from Hell

— Comfortably Smug (@ComfortablySmug) July 14, 2016

CNN is referring to Trump's decision as "VPPRENTICE"—I'm glad they're taking this election seriously.

— Mimi Wong (@whoismims) July 14, 2016

.@CNN "Vpprentice"? Can you please take this seriously? pic.twitter.com/CzLwThTZkT

— Ellen Wernecke (@neithernor) July 14, 2016

“Who will be the Vpprentice?”

NO CNN. BAD CNN. BAD. BAD CNN. BAD.

— Stephen Toulouse (@Stepto) July 14, 2016

Why not something more subtle, like VPOCALYPSE NOW.

[image via screengrab]

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Follow Josh Feldman on Twitter: @feldmaniac