According to The Washington Post, both companies announced a new deal earlier today that would restore the channels to roughly 20 million DirecTV subscribers. Both DirecTV and Viacom issued statements reacting to the news.
“The attention surrounding this unnecessary and ill-advised blackout by Viacom has accomplished one key thing: it serves notice to all media companies that bullying TV providers and their customers with blackouts won’t get them a better deal,” Derek Chang, executive vice president of content strategy and development for DirecTV, said in a statement.
DirecTV said that while the dispute with Viacom was going on it received support from not only customers, but competitors as well. The satellite television provider said that 850 small and independently owned local cable systems that make up the American Cable Association were opposed to Viacom’s actions, as were Cox Communications, Time Warner Cable and Mediacom.
Viacom said in a statement that it was extremely pleased to be bringing its shows back to DirecTV customers and thanked everyone affected by the dispute “for their patience and understanding during this challenging period.”
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