Hey Perez, What would Coco Think?

Yesterday marked the launch of Perez Hilton‘s new site, CocoPerez.com, Perez’s new fashion blog, “integrating content, shopping, and celebrities to create a unique community for trendsetters, fashion industry influencers, and celebrities to go for inspiration.”

The first post features Perez in a fuscia silk blazer, in his zebra wallpapered closet, dancing to Lady Gaga’s song, “Fashion,” in true Perez spirit. The site is set up much like his regualar stomping grounds with videos, photos of celebrities and ad campaigns, and brief news clips.

Despite the online juggernaut that is PerezHilton.com, from a fashion perspective, this site’s content is, to put it lightly, a yawn: We are few too many days past interest in Agyness Deyn’s Michael Jackson shoot in this month’s Harper’s Bazaar, and the Lily Allen Chanel ad campaign has been covered since the middle of July.

While Perez’s playful approach to both style and celebrity is refreshing — one must wonder, can a blog exist on Anna Wintour hatred and Gossip Girl obsession alone? I think not. Step it up Perez.

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