Jonathan Goldsmith may not be a household name, but rest assured, his work is adored by millions of fans.
That’s because Goldsmith is best known for the Dos Equis commercials in recent years where he portrays “The Most Interesting Man in the World,” a comedic series that turned the 77-year-old actor into a fan-favorite star of the :30 second format and legendary meme inspiration. Since 2007, the Dos Equis commercials have depicted Goldsmith’s unnamed hero has having accomplished unrivaled feats of bravado, ingenuity, and success. Some of his best hits for the Mexican beer include, “He’s won the same lifetime achievement award twice,” “He once warned a psychic,” and “He’s Santa’s Secret Santa.”
But since Goldsmith bowed out of his Dos Equis arrangement earlier this year (the final spot featured the Man blasting off to Mars in pretty epic fashion), the company has been left with a quandary: how do you fill the shoes of a commercially branded massive success?
While the company searches for its next move, they’ve brought in the talents of FOX Sports’ Erin Andrews to fill the void. In a new commercial that debuted yesterday, the sportscaster is introduced with the same iconic voiceover from the originals: “Her personality is so infectious, she’s unable to enter hospitals.”
Dos Equis has not yet revealed how it will move forward following Goldsmith’s exit; brand manager Andrew Woldt said, “All I can say is that there is a new era of interesting on the horizon. That’s as much as I can say for now.” But in the interim, the Andrews move makes sense, given the impending partnership that the beer company has with the College Football Playoff. After a tenure with ESPN, Andrews moved on to FOX Sports to predominantly cover college football.
But Andrews isn’t the only new face that Dos Equis has brought into the fold for the summer. “His blood is so Latin, vampires find him spicy,” sounds the voiceover for actor Luis Guzman.
“I play a good sidekick,” admits Guzman to frame in the spot. “But when it comes to a lead, I choose Dos Equis.”
Woldt confirmed to AdAge that Will Lyman will continue to serve as the voice over actor for the commercials; Lyman is perhaps best known for his work on the PBS series Frontline.
J.D. Durkin (@jiveDurkey) is an editorial producer and columnist at Mediaite.
[image via screengrab]
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