Katie Couric Launches Web Show With Viral Sensation Glenn Beck

CBS Evening News anchor Katie Couric debuts a new web show today entitled “@katiecouric”, and her first guest is none other than conservative “it” boy and viral sensation Glenn Beck. The Fox News star did not disappoint – in the interview he claims “I think John McCain would have been worse for the country than Barack Obama.”

As reported yesteday by Mediaite’s Steve Krakauer, Couric has somewhat become the “interview-of-record” for conservative darlings – first Sarah Palin and now Beck.

But this is far more than just a news story about Beck revealing his voting preference — 11 months after the election (!). This is a very savvy and aggressive convergence play for CBS News, who have demonstrated how to perfectly orchestrat the launch of a new web series.

In advance of the Beck interview, Couric promoted it via Twitter early Sunday morning: “Interviewing Glenn Beck tomorrow. Would love to include some of your questions. What would you ask him? Send them to me here.” CBSNews.com is also integrating with Facebook to host an online video chat for the users to speak directly with Katie following the webcast, which will air live on Thursday, Sept. 24 from 2-2:30 pm ET.

The video preview of the Beck interview:

Watch CBS Videos Online

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