Leaked Messages Show Breitbart Staff Celebrating New Trump Campaign Manager: ‘F*CK ZUCK 2020!!!’

A screenshot of internal Breitbart News messages showed staff celebrating news that digital-guru Brad Parscale will be running President Donald Trump’s re-election campaign in 2020.

Parscale was the digital media director of Trump’s 2016 campaign, and wielded social media platforms like Facebook — on a minuscule budget, no less — to great effect.

News that Trump tapped Parscale as campaign manager, whose tactics have been credited with securing his boss’s razor-thin victory over Hillary Clinton, was first reported by the Drudge Report, and later confirmed by the campaign.

And in a screenshot of Breitbart’s internal Slack messaging channel tweeted out by CNN’s Oliver Darcy, one senior staffer of the right-wing website was exuberant:

and now for a look inside breitbart slack with their reaction to the parscale news pic.twitter.com/167DzR1cx9

— Oliver Darcy (@oliverdarcy) February 27, 2018

In the messages, Alex Marlow, Breitbart’s editor-in-chief, declared that the hiring of Parscale is a “genius move,” “bucking tradition” and signaling that Trump is “doubling down on social and digital!”

He continued:

revolutionary
lets go wild
!!!!

After Breitbart White House reporter Charlie Spiering noted that he was filing a story on the hire, Marlow continued his celebration.

“This is a direct attack on zuckerberg,” he declared, ostensibly referring to Facebook CEO Mark Zuckerberg.

“F*CK ZUCK 2020!!!” Marlow added, “in your face smash mouth trump.”

It’s unclear why Marlow sees the selection of Parscale as a direct attack on Zuckerberg, as the digital guru’s 2016 strategy relied almost entirely on buying Facebook ads.

The selection should still come as a concern for Facebook, however, as NY Mag’s Brian Feldman pointed out:

“ah, the guy who did the best job buying ads on my rotten-to-the-core platform is running the reelection bid for the authoritarian? let’s see how this plays out…”

— brian feldman (@bafeldman) February 27, 2018

In the messages, Marlow also noted that “Trump is sending a signal that digital matters more than print and cable” — in part of a longtime trend of the website’s efforts to ascribe genius to Trump’s random decision-making (the man reads print papers and TiVos old Fox News episodes for god’s sake, so don’t expect him to usher in a dot com revolution anytime soon.)

[image via screengrab]

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Follow Aidan McLaughlin (@aidnmclaughlin) on Twitter

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