NBC to Launch Year-Round Olympic Channel
Can’t get enough of Usain Bolt, Katie Ledecky and Simone Biles? You’re in luck.
On Thursday, NBC announced an agreement with the International Olympic Committee to launch a year-round channel which will focus exclusively on the Olympics.
The channel, set to launch in the second half of 2017, “will offer fans year-round Olympic-sport programming from around the world, with an emphasis on their favorite American athletes and teams,” according to the release.
“This is wonderful news for fans of Olympic athletes and Olympic sports, and we’re proud to partner with the IOC and USOC to bring the vision of the Olympic Channel to life in the United States,” said Gary Zenkel, the president of NBC Olympics. “The Olympic Channel partnership will provide multiple, year-round platforms to highlight the incredible achievements and inspiring stories of Olympic athletes and the Olympic values they represent, including a full-time home for Olympic sports when we launch the new linear channel in 2017.”
In addition to sporting events, expect a heavy dose of documentaries and features showcasing athletes away from competition.
“Placing a spotlight on Olympic sports outside of the Games themselves will ultimately bring them more deserved attention and help them grow,” said Mark Parkman, who wills serve as the general manager of the new channel.
[image via NBC Sports]
–
Follow Joe DePaolo (@joe_depaolo) on Twitter
New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!
Comments
↓ Scroll down for comments ↓