Seven-Year-Old Gawker Bigger Than 127-Year-Old LA Times

Seven years after its founding, Gawker Media is getting more online traffic than the LA Times and nearly as much as the New York Times — and with a staff a fraction of their sizes. Need evidence of their influence? They are now effectively running the state department. A look at their growth and impact after the jump.

Not everybody likes Gawker, but everyone in the online arena wants to be like them in some way. They’ve written a good chunk of the online playbook (I think the book is titled The Gawker Guide to Conquering All Media). To be a successful online media site is to use some of the tricks that Gawker has pioneered. Lest anyone accuse them of being a mere parasitic aggregator, they regularly break news as well, whether it’s by doing investigative reporting or by publishing stuff that everyone else is afraid to. So: cheers, Gawker. And happy birthday, ish.

Here’s Silicon Alley Insider’s chart of Gawker Media’s traffic versus the NYT and the LA Times, which they drew from comScore (click on the chart to read their full analysis):

Need any further evidence of Gawker’s influence? They’re effectively running the State Department.

(h/t Business Insider)

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