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The World’s Spiciest Chip is Sold One at a Time Because That’s All You Can Handle

Meet the Carolina Reaper Madness chip. You can only buy one single chip at a time, but that’s more than you need. This is not a “once you pop, the fun don’t stop” situation. It’s quite the opposite. You may not be able to finish an entire chip, making the snack great for your waistline, but also kind of frightening.

Coming soon (And you thought Haunted #GhostPepper was hot). ?? #Reaper #OneChipChallenge

A photo posted by Paqui Tortilla Chips (@paquitortillas) on

The packaging for the chip is shaped like a coffin, because it’s deadly.

“We’re always looking to push the limits to find fun ways for our fans and consumers to engage with us,”Jeff Day, Brand Manager of Paqui Chips told Mashable. “When we decided that we wanted to make the world’s hottest chip, we first said, well, we need to find the world’s hottest pepper.”

To give you an idea of how hot the pepper is, it’s at the top of the charts, with 2.2 million Scoville units. For comparison’s sake, sriracha sauce comes in at 1,000-2,500.

Day told Mashable, “The reason that we’re selling this as one chip is because quite honestly, that’s all that you need. That’s all that anyone needs… It’s the hottest chip you’ll ever have, I can guarantee you that. After you eat that one chip, trust me, you’re not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience.” It also costs $4.99, which per chip is insanely expensive, so you probably don’t want too many.

In order to make the experience more bearable, Day recommends chasing the chip with ice cream, milk, yogurt or honey. Don’t chase with water. Water will only spread the spice.

We’re not planning to try it, but best of luck to those who do.

[H/T Mental Floss, Mashable]

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