Mike Bloomberg Confuses America With Surreal ‘Big Gay Ice Cream’ Ad

Democratic presidential candidate and billionaire Mike Bloomberg appeared in a bizarre 10-second video Tuesday evening, during which he ate a tiny spoonful of ice cream and declared, “Big Gay Ice Cream is the best!” — shouting out the famed New York City ice cream parlor.
“Where is my ice cream?” Bloomberg questioned at the start of the video, before a tub is handed to him. “Ah, thank you.”
Bloomberg then scooped up a tiny amount of ice cream, put it in his mouth, and declared, “Mmm. Big Gay Ice Cream is the best!”
??️?? @biggayicecream pic.twitter.com/ftKPL9oRsy
— Team Bloomberg (@Mike2020) January 29, 2020
The ad truly confounded viewers on Twitter.
“lol, great use of a hundred million dollars,” responded Jacobin staff writer Luke Savage, referencing the fact that Bloomberg has reportedly spent more than $250 million on advertising for his presidential run.
lol, great use of a hundred million dollars https://t.co/t7qpOFbPO6
— Luke Savage (@LukewSavage) January 29, 2020
THIS MAN HAS SPENT BILLIONS TO DO THIS CAUSE HE THINKS HE CAN BE PRESIDENT. https://t.co/oa3DTCbLXd
— Jamie Kilstein (@jamiekilstein) January 29, 2020
The video confused many others too, with no one quite sure of its purpose — whether is was meant as an ad for Big Gay Ice Cream, or for Bloomberg 2020.
im sorry … what https://t.co/1QG626gujf
— Paige Leskin (@paigeleskin) January 29, 2020
Habibis, I’m DYING. https://t.co/9A0CtQ8KKe
— Siraj Hashmi (@SirajAHashmi) January 29, 2020
I’ve watched Bloomberg deadpan saying “big gay ice cream is the best” at least 9 times in a row https://t.co/DbCz58fS5y
— Emily Larsen (@emilyelarsen) January 29, 2020
That is the most unnatural scooping motion I’ve ever seen and it’s only the 47th cringiest thing about this video https://t.co/2keQncXdRF
— Tyler Conway (@jtylerconway) January 29, 2020
Bloomberg having a total normal one today, shaking dogs mouths, having some big gay ice cream. https://t.co/K0DqlYUetx
— RickyFTW (@rickyftw) January 29, 2020
This is the funniest thing Adult Swim has made in years https://t.co/HBerYbMX3C
— Jean-Luc Bouchard (@jlucbouchard) January 29, 2020
I will try your earth food https://t.co/oiXQqwNkwL
— Shuja Haider (@shujaxhaider) January 29, 2020
The Bloomberg 2020 campaign has engaged in a string of bizarre PR stunts recently.
After being left off of the debate stage earlier this month, Bloomberg’s official campaign Twitter account posted a picture of the billionaire’s face morphed into a meatball, along with other absurdities.
Test your political knowledge:
SPOT THE MEATBALL THAT LOOKS LIKE MIKE. pic.twitter.com/CkzdgwpzdI— Team Bloomberg (@Mike2020) January 15, 2020
A day later, after being asked about the meatball photo on The View, Bloomberg simply declared, “I don’t know, I like meatballs.”