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CNN Scores A Minor Victory: Situation Room Beats The Ed Show On MSNBC

Cable news ratings, December 29, 2010:

•It’s only a race for second place, but for a network desperate for something to feel good about, Wednesday evening delivered: CNN’s Situation Room edged out MSNBC’s The Ed Show among viewers 25-54. Both shows had holiday week fill-in hosts, and it was a photo finish: 146,000 viewers to 145,000–far behind timeslot winner Special Report on Fox, with 321,000. (Ed Show did beat Sit Room among total viewers)

•Among total viewers, only one non-Fox News show between five and ten p.m. came anywhere near breaking one million viewers, and that was Hardball with Chris Matthews. The 7 p.m. airing attracted 783,000 total viewers, more than Countdown or Rachel Maddow. Over at Fox, every show between five and ten had more than a million total viewers, from Glenn Beck, with 1,217,000 to the more than 2 million viewers who watched The O’Reilly Factor.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

227

Blitzer

146

Matthews

134

Showbiz

57

6 pm Baier

321

Blitzer

146

Ed Show

145

Prime

45

7 pm Shep

331

King, USA

125

Matthews

214

Issues

90

8 pm O’Reilly

539

ParkerSpitzer

88

Olbermann

210

Grace

163

9 pm Hannity

418

King

72

Maddow

216

Behar

124

10 pm Van Susteren

346

Cooper

107

Special

137

Grace

96

11 pm O’Reilly

295

Cooper

86

Special

212

Showbiz

82

TOTAL DAY 280 118 143 106
PRIME TIME 434 89 187 127
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1217

Blitzer

469

Matthews

596

Showbiz

153

6 pm Baier

1764

Blitzer

464

Ed Show

628

Prime

150

7 pm Shep

1385

King, USA

328

Matthews

783

Issues

289

8 pm O’Reilly

2117

ParkerSpitzer

400

Olbermann

741

Grace

605

9 pm Hannity

1521

King

375

Maddow

756

Behar

397

10 pm Van Susteren

1232

Cooper

548

Special

280

Grace

229

11 pm O’Reilly

905

Cooper

330

Special

405

Showbiz

174

TOTAL DAY 995 308 386 260
PRIME TIME 1040 329 636 378
Data by Nielsen Media Research. Live and same day (DVR) data

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