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Friday Ratings: MSNBC’s Ed Schultz Beats CNN’s Anderson Cooper In Demo And Total Viewers

Last Friday evening during the 8 p.m. hour, MSNBC’s Ed Schultz beat CNN’s Anderson Cooper in both the age 25-54 demo and in total viewership.

In the demo, Schultz scored 206k, nearly tripling Cooper’s 77k showing. In total viewership, Schultz racked up 705k viewers, more than double that of Cooper’s 282k total. Schultz’s victory is especially interesting given that his show had a guest host Friday in Michael Eric Dyson.

It should be noted that, once again, all cable news programs experienced a decline in viewership due to the 2012 Summer Olympics.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

301

Blitzer 

97

Olympics 

409

Express 

 

18

6 pm Baier 

344

Blitzer 

114

Sharpton 

233

Express 

26

7 pm Smith 

315

Burnett 

78

Matthews 

203

Velez-Mitchell 

59

8 pm O’Reilly 

303

Cooper 

77

Schultz 

206

Grace 

66

9 pm Hannity 

278

Morgan 

91

Maddow 

261

Velez-Mitchell 

73

10 pm Fox Files
 

259

Cooper 

115

Lockup: 

155

Grace 

65

11 pm O’Reilly 

242

Burnett 

116

Lockup: 

130

Showbiz 

94

TOTAL DAY 236 79 175 91
PRIME TIME 280 94 208 68
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

1.530

Blitzer 

397

Olympics 

1.083

Express 

120

6 pm Baier 

1.618

Blitzer 

340

Sharpton 

732

Express 

117

7 pm Smith 

1.440

Burnett 

310

Matthews 

802

Velez-Mitchell 

239

8 pm O’Reilly 

1.730

Cooper 

282

Schultz 

705

Grace 

244

9 pm Hannity 

1.492

Morgan 

327

Maddow 

840

Velez-Mitchell 

183

10 pm Fox Files
 

1.111

Cooper 

283

Lockup
 

331

Grace 

139

11 pm O’Reilly 

878

Burnett 

226

Lockup 

351

Showbiz 

172

TOTAL DAY 985 249 503 189
PRIME TIME 1.448 297 626 189
Data by Nielsen Media Research. Live and same day (DVR) data

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