Friday Ratings: MSNBC’s Ed Schultz Beats CNN’s Anderson Cooper In Demo And Total Viewers

Last Friday evening during the 8 p.m. hour, MSNBC’s Ed Schultz beat CNN’s Anderson Cooper in both the age 25-54 demo and in total viewership.

In the demo, Schultz scored 206k, nearly tripling Cooper’s 77k showing. In total viewership, Schultz racked up 705k viewers, more than double that of Cooper’s 282k total. Schultz’s victory is especially interesting given that his show had a guest host Friday in Michael Eric Dyson.

It should be noted that, once again, all cable news programs experienced a decline in viewership due to the 2012 Summer Olympics.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	The5  301	Blitzer  97	Olympics  409	Express    18
6 pm	Baier  344	Blitzer  114	Sharpton  233	Express  26
7 pm	Smith  315	Burnett  78	Matthews  203	Velez-Mitchell  59
8 pm	O’Reilly  303	Cooper  77	Schultz  206	Grace  66
9 pm	Hannity  278	Morgan  91	Maddow  261	Velez-Mitchell  73
10 pm	Fox Files   259	Cooper  115	Lockup:  155	Grace  65
11 pm	O’Reilly  242	Burnett  116	Lockup:  130	Showbiz  94
TOTAL DAY	236	79	175	91
PRIME TIME	280	94	208	68
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	The5  1.530	Blitzer  397	Olympics  1.083	Express  120
6 pm	Baier  1.618	Blitzer  340	Sharpton  732	Express  117
7 pm	Smith  1.440	Burnett  310	Matthews  802	Velez-Mitchell  239
8 pm	O’Reilly  1.730	Cooper  282	Schultz  705	Grace  244
9 pm	Hannity  1.492	Morgan  327	Maddow  840	Velez-Mitchell  183
10 pm	Fox Files   1.111	Cooper  283	Lockup   331	Grace  139
11 pm	O’Reilly  878	Burnett  226	Lockup  351	Showbiz  172
TOTAL DAY	985	249	503	189
PRIME TIME	1.448	297	626	189
Data by Nielsen Media Research. Live and same day (DVR) data

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