Friday Ratings: The Cycle Keeps Spiraling Downward, Scores New Low In Demo

Things aren’t looking any better for MSNBC’s 3 p.m. panel show, The Cycle. On Friday, the program once again came in third place among the big three cable news networks, taking in less than 50,000 viewers in demo (that’s less than half of what CNN Newsroom brought in during the same time slot), and 315,000 in overall viewers. This not only marks the lowest demo in all of MSNBC’s programming for that entire 24 hour-period, but it was also The Cycle’s lowest demo since its debut.

To further compare, here’s how the three networks stacked up on Friday at 3 p.m.:

Fox News – Studio B: 244,000 (25-54 Demo), 866,000 (Overall)

CNN – CNN Newsroom: 97,000 (25-54 Demo), 367,000 (Overall)

MSNBC – The Cycle: 47,000 (25-54 Demo), 315,000 (Overall)

And here are the rest of your Friday night ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	The5  394	Blitzer  94	Matthews  110	Express  47
6 pm	Baier  367	Blitzer  93	Sharpton  117	Express  45
7 pm	Smith  304	Burnett  77	Matthews  110	Velez-Mitchell  101
8 pm	O’Reilly  349	Cooper  67	Schultz  166	Grace  119
9 pm	Luntz  282	Morgan  53	Maddow  286	Velez-Mitchell  74
10 pm	Van Susteren   196	Cooper  57	Lockup  151	Grace  51
11 pm	O’Reilly  230	Burnett  56	Lockup  236	Showbiz  73
TOTAL DAY	270	81	128	94
PRIME TIME	276	59	201	81
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	The5  1.817	Blitzer  445	Matthews  535	Express  141
6 pm	Baier  1.613	Blitzer  329	Sharpton  550	Express  110
7 pm	Smith  1.349	Burnett  276	Matthews  502	Velez-Mitchell  304
8 pm	O’Reilly  1.724	Cooper  300	Schultz  620	Grace  429
9 pm	Luntz  1.184	Morgan  294	Maddow  780	Velez-Mitchell  217
10 pm	Van Susteren   968	Cooper  280	Lockup  304	Grace  184
11 pm	O’Reilly  904	Burnett  226	Lockup  380	Showbiz  181
TOTAL DAY	1.123	299	396	221
PRIME TIME	1.294	291	568	277
Data by Nielsen Media Research. Live and same day (DVR) data

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