On last night’s episode of Last Week Tonight, John Oliver delved into a lesser-known arm of the NRA — asking what is NRA TV, and how does it tie into the association’s larger mission?
Oliver explained that NRA TV exists solely for marketing purposes, calling it “a vessel to sell America guns.” He particularly highlighted the network’s transparent play for women, because, as one woman very plainly put it in one of NRA’s programs, “If you get the woman, you get the family.” He showed how “Love at First Shot,” a program dedicated to making women feel more comfortable with guns, is something of a “QVC for guns” and sells loads of gun accessories. One was a handbag designed to have many different accessible pockets for concealed carry.
“Girl, you don’t even need a gun because people are going to die when they see that bag,” Oliver quipped.
Another episode features two women shooting paint cans to make a splatter painting for another woman to put in the nursery for the child she’s expecting.
“So when someone inevitably asks why you have what appears to be a blank canvas with a large bloodstain hanging up in your child’s nursery, you’ll be able to completely reassure them by saying, ‘Oh yeah, my friend shot that for me,'” Oliver said.
But NRA TV’s intense tone, Oliver explained, is where it gets really scary. He showed off a spot in which NRA spokeswoman Dana Loesch reasons that acquiring a gun is the only way to stay safe in America and uses biting rhetoric to do so.
“The only way we save our country and our freedom is to fight this violence of lies with the clenched fist of truth,” she said, which Oliver joked was “just a little past the bent elbow of nonsense and hiding in the overstuffed pocket of overly aggressive metaphors.”
Watch above, via HBO.
[image via screengrab]
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