Late Night Ratings Watch: Fallon Beats Kimmel, Letterman Combined in Demo
The Tonight Show Starring Jimmy Fallon continued its late night ratings reign last week, scoring a major victory over its network competition by topping Jimmy Kimmel Live! and The Late Show with David Letterman combined in the coveted 18-49 demographic. Jimmy Fallon had an average 1.24 rating in the demo compared Jimmy Kimmel’s 0.79 and David Letterman’s 0.43.
Fallon also did well in total viewers, growing more than 15% compared to the previous week to 4.076M. At the same time, Fallon’s competition was down compared to the week prior. Kimmel not only came in second place in the demo but also total viewers with 2.612M. Letterman was third with 2.297M.
On YouTube, Fallon also had an incredibly strong week. While his “Evolution of Dad Dancing” with Chris Christie reached 5 million viewers and his “Tight Pants” bit with Jennifer Lopez topped 8 million views, it was the trailer debut for Dumb and Dumber To that won the week with an impression 20 million+ views as of Thursday.
Here’s the breakdown for the week of June 9-June 13, 2014, according to Nielsen’s “live plus same day” data:
Tonight Show Starring Jimmy Fallon (NBC): 4.076M total viewers, 1.24 rating in 18-49 demo
Jimmy Kimmel Live! (ABC): 2.612M total viewers, 0.79 rating in 18-49 demo
Late Show with David Letterman (CBS): 2.297M total viewers, 0.43 rating in 18-49 demo
And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, June 19):
Tonight Show Starring Jimmy Fallon (NBC): Dumb and Dumber To – Official Trailer Premiere, 20,269,227 views
Jimmy Kimmel Live! (ABC): Mila Kunis Against Men Saying “We Are Pregnant”, 2,191,685 views
Late Show with David Letterman (CBS): David Letterman – Dave Chappelle on Quitting His Show, 717,564 views
In the 12:35pm slot, Late Night with Seth Meyers was up compared to the previous week to 1.663M total viewers and held steady with a 0.59 rating in the 18-49. Meanwhile, CBS’ Late Late Show with Craig Ferguson dropped in total viewers to 1.182M and was up very slightly to a 0.29 rating in the demo.
[Photo via screengrab]
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