NASCAR Fans Are Outraged About the Chief Sponsor’s Use of Scantily-Clad Models
Monster Energy is now the title sponsor for NASCAR, having struck a mutli-year agreement with the sport this past December. As part of their marketing strategy, the sports drink brand plans to use “Monster Girls,” aka scantily-clad models, in an effort to appeal to consumers.
Monster says it won’t change model outfits for NASCAR races https://t.co/3Ovt8KbH5c pic.twitter.com/uYf4j3wrmI
— Darren Rovell (@darrenrovell) February 22, 2017
But some NASCAR fans say that the outfits are far too revealing. Many took to Twitter to voice their displeasure.
@NASCAR @MonsterEnergy You need to rethink the hooker looking outfits your reps have on. Class it up for once! #bringbackthefiresuit
— Rhonda Price (@Rhonda_S_Price) February 19, 2017
Monster girls should be last year’s Sprint girls, and should be wearing fire suits, not inappropriate outfits…. @MonsterEnergy @NASCAR
— Colin Godfrin (@LilRed2K) February 19, 2017
@MonsterEnergy @NASCAR
Nascar is a family sport. The monster energy girls in winners circle look a little trashy. Please class it up a bit.— Denise L Richardson (@DeniseL16) February 19, 2017
We finally have young girls convinced they can be #NASCAR drivers like Danica Patrick or reporters like Jamie Little, then Monster happens.
— Jayelle ?? (@GreenEyedLilo) February 22, 2017
My mind of thinking behind this hole “monster energy girls” is… kids that love NASCAR will have to have their eyes covered when they come
— Michaela Smith (@Michaelasmith_9) February 22, 2017
@NASCAR #nascar sex sells? Quess won’t be slowing daughter to watch. Monster girls half naked. What the hell.
— burchill (@shburchill) February 21, 2017
Growing abit concerned with the responses from some NASCAR folks who should know better about the Monster Energy girls and their reception
— Cam Walsh (@CTC_Cam) February 20, 2017
Hey @NASCAR @MonsterEnergy what is the purpose of ‘monster girls’? The sport doesn’t need them
— Stacey Chiampas (@TASDAGREEK) February 19, 2017
.@NASCAR Monster Energy girls are great way to lose 50% of fan base. Offensive, demeaning, bad image to give young female fans and racers.
— M Coyle (@brittvgirl) February 19, 2017
Yeah, the monster energy girls are really trashy @NASCAR.I wouldn’t mind if they were firesuits like Miss sprint cup did for years.
— Logan Moody (@Moody2414) February 19, 2017
Despite the criticism, the company is standing behind their decision to have the models appear at races. In an interview with ESPN.com, Mitch Covington — Monster’s vice president of sports marketing — said the models will continue to be involved with the sport.
“Monster has always been about racing and girls, and that won’t change,” Covington said. “When we first started in NASCAR with Robby Gordon in 2009, our models today were conservatively dressed compared to what they had on back then.”
[image via screengrab]
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