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David Shuster Says Keith Olbermann Was ‘Mesmerized’ By His Fan Base

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On Sunday’s Reliable Sources, former MSNBC anchor and sometime Countdown fill-in David Shuster lent his own insight into Keith Olbermann‘s sudden exit from MSNBC, telling Howard Kurtz that the fan outpouring in the aftermath of his November suspension played a much bigger role than anything else. “Keith was mesmerized, and flattered beyond belief, by the 250,000 people who signed the petition” to get him back on the air, Shuster said, and when he couldn’t leverage that following with his bosses at MSNBC, decided to take them elsewhere.

Shuster’s input is particularly valuable in this instance, since he’s one of the few of Olbermann’s close colleagues who is free to speak on the record, and has maintained strong behind-the-scenes relationships at MSNBC since his own ouster from the network last April.

Here’s the video, from CNN:


Transcript (via CNN):

Let me follow up with you, David, because you worked at MSNBC for a long time. A bit of full disclosure, you got into a dispute with management and you were taken off the year last year, and your contract has run out. Right?

SHUSTER: It has.

KURTZ: OK.

What are you hearing from your former colleagues? Is there anything that we haven’t heard beyond Olbermann perhaps sometimes going over the top, Olbermann being in a virtual state of war with the top executives and NBC and MSNBC? Is there any other factor here that may have led him to jump even as maybe he was getting a gentle nudge?

SHUSTER: Well, a couple of things. I mean, all the staff that I have spoken with have suggested that this whole event of him giving donations and the reaction to him being pulled off the air was a much bigger story than people think. Not so much in terms of how MSNBC and NBC executives viewed Keith, but in terms of how much Keith viewed his own sort of following.

Keith was mesmerized and flattered beyond belief by the 250,000 people who signed the petition. And he and his new agents who he picked up for the last year felt that that had certain value. And that when MSNBC made it clear that, no, it does not have the value that you think it does, Keith and his team felt like, OK, let’s try to take this base of support, let’s try to take this loyal fan following, and let’s take it to a forum where I’ll have the kind of independence that I’ve always wanted, and I’ll be able to do the sort of reporting and analysis without having my wings clipped by NBC News.

KURTZ: Independence, but he was being paid $30 million over four years. Did he want more money from MSNBC?

SHUSTER: Keith has never been about money, and he’s not somebody who’s sort of obsessed with it.

KURTZ: I would agree with that.

SHUSTER: I think what he felt like is he wanted to be paid what he felt he was worth, and he wanted the respect that he felt his 300,000 fans who signed the petition deserved.

KURTZ: And wanted to be able to say what he wanted without having a Jeff Zucker or a Steve Capus or a Phil Griffin rein him in?

SHUSTER: Yes, or without the possibility in the future that his special commentary scripts might have to be approved by somebody else other than somebody on his show, that they might have to be run through management levels to sort of shake it out and make sure it fits, and what people want. And I think that’s where Keith was very anxious.

It will be tempting for Olbermann’s critics to view this simply as confirmation that this decision was purely ego-driven, while his supporters will see it as evidence of his commitment to speaking truth to power, without interference. The truth is probably somewhere in the middle.

The outpouring of support over his suspension probably did give Olbermann a misplaced sense of his importance to progressive journalism, but not necessarily an inflated one. While he may well enjoy success on another digital platform (he can’t have another TV show until his contract runs out in 2012), he won’t be breaking new ground for liberals in media. At best, he could become a big fish in a very crowded pond.

Conversely, his absence from MSNBC’s lineup could jeopardize the roots that he helped put down for liberals like Rachel Maddow, Ed Schultz, Lawrence O’Donnell, and Cenk Uygur. Liberals have yet to establish a beachhead on any other TV network, and without Olbermann’s numbers to anchor this one, could find themselves watching middle-of-the-road fare like Parker/Spitzer, or more Lock-up repeats.

Cable news is an unequal landscape in which three hours of programming (only on weeknights) is somehow considered to be a counterweight to a 24-hour news network, a symptom of the mainstream media’s discomfort with falsely being called “liberal.” They’re quick to call out MSNBC’s liberal personalities, but rarely have anything to say about Fox News.

As Shuster notes, Olbermann treasures his independence, but not merely out of ego, but because he truly believes that this is what’s best for journalism. Time will tell if he’s right, or if he should have stayed and fought the onerous interference he anticipated, at least until he had another spot on TV.

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  • Seeing 2012 From My Window

    Keith always lands on his feet:

    Breaking: FOX News Hires Olbermann

    http://gatewaypundit.rightnetwork.com/2011/01/breaking-fox-news-hires-olbermann/

  • ice queen

    That’s putting mildly.

  • Moderate

    Sounds like Tommy Christopher is in mourning. Keith Olbermann was a Prima Donna that did not respect management or anyone else. If you can’t give them a job all to themselves, it is best to get rid of them, regardless of how good they are.

  • SteveMG

    , Olbermann treasures his independence, but not merely out of ego, but because he truly believes that this is what’s best for journalism

    There is absolutely no evidence in his career to substantiate that statement.

    In fact, the evidence is that everywhere he worked he was incapable of thinking of anyone but himself, his own ego, and how things should be done according to his standards.

    This is why his co-workers and ex-employers want nothing to do with him.

    Keith Olbermann violated every precept of journalism every time he sat in front of the camera. Balance, fairness, objectivity and accuracy – the four pillars of journalism – were repeatedly violated by him.

  • tatboy

    “They’re quick to call out MSNBC’s liberal personalities, but rarely have anything to say about Fox News.” OK Tommy, do you really believe that line. Do you REALLY see MSNBC as picked on, while Fox News is *cough* “left alone”? Seriously??? Do you watch the same news, read the same papers, watch the same entertainment programs I do. Has MSNBC EVER been called out by an episode of Law and Order??? Fox News has. When Obama calls out “the press” Nancy has to remind him of MSNBC over his shoulder. Did a member of the Obama admin. get on stage and say we “love” Fox News… NO. He said we at the White House love you at MSNBC. When the Hell is MSNBC held to account for the crap they spew by the MSM. How many in the press cover Maddow falsely accuse a (R) member of the house of knowing about the OK City bombing BEFORE the bombing. Where are all these examples of the MSM calling out MSNBC??? Because I can whip out a $hitload of examples of Fox News being taking to the woodshead my the MSM.

  • Probably NOT wrong

    Oh, well, hell. That ‘splains everything!
    End of thread!
    Probably not!

  • BatBoy

    Tommy needs to start working on the obit’s of Chris Tingles, Rachel Maddow, Andrea Mitchell, Ed Schultz, Lawrence O’Donnell, and Cenk Uygur.

    That way, he has them in the drawer ready to use at a moments notice that will be coming sometime in the next 6 months.

    Comcast – “BRINGING NEW LIFE TO MSNBC!”

  • tatboy

    “They’re quick to call out MSNBC’s liberal personalities, but rarely have anything to say about Fox News.”

    And don’t forget Tommy. It wasn’t MSNBC being racked over the coals for a week by opportunistic liberals after the Giffords massacre. It was Fox News and “talk radio”. Sheriff Dupnik (or Sheriff Nifong as I call him) didn’t call out MSNBC did he??? Were people asking MSNBC to tone down the vile language… NO!

  • Color Me Badd

    Keith Olbermann is Obi Wan Kenobi, strike him down and he becomes more powerful.

  • http://twitter.com/SailRabbits Magister

    So the media position that Shuster has hinted at but couldn’t comment about was spokesperson for Keith Olbermann, when he’d be contractually silenced? Is his hope that the exposure will help usher him back into a television position or will he be joining Keith’s “TalkingPointsMemo”?

  • PoliticalPAW

    Shuster totally unaware MILLIONS of misfits & dregs are sycophantic “fans” of Snooky, too!

    CLASSIC…Maddow finally gets a “heavily edited” video tribute for herself & “Private Pile” http://tinyurl.com/4qhvctp

    @PoliticalPAW

  • jo hoochie

    250,000 people who signed the petition” to get him back on the air!!! Then that means there are 250,000 crazy people out there. OMG!!!!! Plezzzzzz do Not let this man come anywhere near a cable TV station again!! Even radio, Plezzzzz!! NO

  • http://twitter.com/SailRabbits Magister

    BTW: I’m not an attorney and haven’t read the terms of Olbermann’s deal, but I assume that as long as Shuster’s not getting paid and isn’t moving under Keith’s direction, they’re in the clear.

  • SteveMG

    Sorry, does anyone believe – we can exclude Mr. Christopher who believes in just about anything if he thinks it’s against “progressives” – that Fox News commentators aren’t called out for their language?

    Beck isn’t (mostly correctly) condemned? O’Reilly? Hannity?

    Certainly, Mr. Christopher and other writers here are quick to highlight their activities?

    And does anyone believe – again, excluding Mr. Christopher – that liberal views are only disseminated on the “three hours” on MSNBC at night? CNN doesn’t present liberal views? The network news don’t present liberal views? Newspapers don’t present liberal views? The internet?

    To argue that liberals only get “three hourse” at night to balance off Fox only makes sense if you think the only medium that liberals have is MSNBC.

  • OxyCon

    “Liberals have yet to establish a beachhead on any other TV network”.

    Totally clueless.

    And Olbermann finding some kind of egomaniacal gratification that he has a fan base of 250,000 of America’s biggest shit heads from DailyKos and Huffington Post is pathetic. Just go over to those two blogs and read the blog postings and comments. All you’ll see is a bunch of scumbags hoping America fails; we lose the war; leaders they disagree with are murdered and other more vile, anti-American beliefs.

    Congratulations Keith, you have a fan base comprised of America’s worst people. They kind of people who don’t fit in any decent society.

  • Pablo

    So, have we formally dispensed with the “Evil Right Wing Comcast Silenced The Valiant Olby” meme?

  • http://gordonbloyershow.com gordonbloyershow

    Tommy said, “Liberals have yet to establish a beachhead on any other TV network, and without Olbermann’s numbers to anchor this one, could find themselves watching middle-of-the-road fare like Parker/Spitzer, or more Lock-up repeats.”

    As long as Tommy keeps trying to sell Olbermann’s numbers, he has NO cred.

    Olby’s numbers are not that much higher than his co-liars. His overall numbers are a loser. I guess when you have the lib gene being on the bottom is really on top.

  • murf

    OxyCon said:
    Congratulations Keith, you have a fan base comprised of America’s worst people. They kind of people who don’t fit in any decent society

    Don’t forget , shut-ins , creepy cat-lady , and social misfits . Don’t believe me , check out his Twitter followers.

  • writer

    So that explains that look. He was mesmerized. I always thought he was psychotic.

  • SteveMG

    “Liberals have yet to establish a beachhead on any other TV network”

    Beachhead is a metaphor that means, to me, a liberal position surrounded by enemy forces, e.g., an invasion force attacking enemy territory.

    So, liberal/progressive views are somehow barely heard in America? Or not given adequate dissemination on TV? CBS? NBC? ABC? Liberals have no voices there? Katy Couric shuts out liberal views? ABC shuts them out? NBC is enemy territory?

    How about in academia or our universities? Hollywood? Newspapers? The internet? Publishing?

    This “woe is us, our views aren’t being given a hearing” is absurd.

  • http://twitter.com/SailRabbits Magister

    I realize it’s my tangent and few live on the same planet, but here’s a clip from an old Shuster post written by Alex, so though the phrasing may be hers, I’ve also seen the characterization referenced elsewhere;

    So what has be been working on these past few months? A whole new venture, it turns out — one that has nothing to do with the pilot he shot for CNN. After taking time to finish a master’s degree in public policy at Georgetown and performing volunteer work at D.C.-area charter school, Shuster accepted a full-time job which he begins in the new year. While he wasn’t able to offer details about that project just yet, Shuster did mention that would “have a huge impact on political journalism.”

    Add that to Shuster’s: “…OK, let’s try to take this base of support, let’s try to take this loyal fan following, and let’s take it to a forum where I’ll have the kind of independence that I’ve always wanted, and I’ll be able to do the sort of reporting and analysis without having my wings clipped by NBC News.”

    And we may have a winner.

    Add

  • http://twitter.com/SailRabbits Magister

    PS) I realize that a lot of people interpreted Keith’s “I’ve been informed… last broadcast” to mean that he was fired, but pretty much all legitimate reporting has said that they’ve been negotiating since Keith’s suspension.

    I’ve held all along that it sounded to me that Keith had quit or had failed to compromise, so the “I’ve been informed…” likely meant that he wouldn’t have another week or two to wrap things up; they had reached an agreement and his employment would immediately end.

  • ChiliPeppersFan

    “The outpouring of support over his suspension probably did give Olbermann a misplaced sense of his importance to progressive journalism, but not necessarily an inflated one.”

    he seemed almost humbled when he thanked his many fans for the millions of dollars raised to help free health clinics.

    you will be missed keith.(especially if repubs refuse to fund health care.)

  • http://www.facebook.com/people/Ed-Lascar/100000889579338 Ed Lascar

    Tommy’s statements are simple pulled out of the thin air or doen’t make sense at all. How come the truth is in the middle??!! It’s not a case of two situations to choose. One side is a just perception of his fans, …Tommy has a fervor member of Obermann’s Fan-Club…..

    That is reaching a fatiguing point . All this crazy rooting.

  • Moderate

    “employment would immediately end.”

    Normally security guards escort him out of the building, when he is fired.

  • http://twitter.com/SailRabbits Magister

    Moderate said:
    Normally security guards escort him out of the building, when he is fired.

    Without a settlement still in play as some kind a tempering factor, if it were me and if I didn’t have anything to keep a loose cannon like Olbermann in line, I’m not sure that I would’ve gave him a last show.

    Spud linked to a Josh Marshall short that said there were a few more people in the studio than normal. They were seated and appeared to be there just to watch. Maybe some were staffers for a farewell and maybe one was an attorney or an exec with the authority to pull him from the air.

  • lonestar77

    “Cable news is an unequal landscape in which three hours of programming (only on weeknights) is somehow considered to be a counterweight to a 24-hour news network, a symptom of the mainstream media’s discomfort with falsely being called “liberal.””

    Bahahaha. If you wrote that Santa Claus flew all the way from the North Pole last night to bring you the complete works of Michael Moore, you’d sound more credible.

  • Sean68

    Maybe keith could intern at Democracy Now!

  • slickerwick

    Cable news is an unequal landscape in which three hours of programming (only on weeknights) is somehow considered to be a counterweight to a 24-hour news network, a symptom of the mainstream media’s discomfort with falsely being called “liberal.” They’re quick to call out MSNBC’s liberal personalities, but rarely have anything to say about Fox News.

    Who exactly is “they’re” in that last sentence? And are you seriously suggesting that conservatives outnumber liberals in the mainstream media? Was it the mainstream conservative media injecting Palin and conservatives into the Tucson shooting? Who “is quick to call out MSNBC’s liberal personalities” and how can you lie and say that ” “they” rarely have anything to say about Fox News?” Really? That’s all you hear or read about lately, how awful Fox News is, how awful Glenn Beck is. The villiain-ization of Fox News is omnipresent in the mainstream media.

    And what two entities are you comparing when you talk about three hours of programming and a 24-hour news network? What muddled writing and thinking. Good Lord. Your bias and willful blindness is galactic.

  • lonestar77

    slickerwick said:
    Who exactly is “they’re” in that last sentence? And are you seriously suggesting that conservatives outnumber liberals in the mainstream media? Was it the mainstream conservative media injecting Palin and conservatives into the Tucson shooting? Who “is quick to call out MSNBC’s liberal personalities” and how can you lie and say that ” “they” rarely have anything to say about Fox News?” Really? That’s all you hear or read about lately, how awful Fox News is, how awful Glenn Beck is. The villiain-ization of Fox News is omnipresent in the mainstream media.

    And what two entities are you comparing when you talk about three hours of programming and a 24-hour news network? What muddled writing and thinking. Good Lord. Your bias and willful blindness is galactic.

    Tommy used to be semi-respectable but over the holidays he must have fallen out of the crazy tree and and got dinged by every branch on the way down.

  • Sean68

    Actually, MSNBC’s entire day is biased to the left. Even Morning Jo(k)e is basically three hours of Scarborough bending over backwards to be critical of Republicans, while being surrounded by half-a-dozen liberals. And even THIS little bit of “conservativism” at MSNBC is too much for the lefties. You should read what they say about him in the comments at DailyKos or Atrios. They want all left all the time on every channel and in every newspaper. Anything else, they call “lies!” or “corporate media!”

  • slickerwick

    lonestar77 said:
    Tommy used to be semi-respectable but over the holidays he must have fallen out of the crazy tree and and got dinged by every branch on the way down.

    I don’t know what’s worse, Tommy’s juvenile partisan perspective or his sloppy writing.

  • Yoda002

    gordonbloyershow said:
    Tommy said, “Liberals have yet to establish a beachhead on any other TV network, and without Olbermann’s numbers to anchor this one, could find themselves watching middle-of-the-road fare like Parker/Spitzer, or more Lock-up repeats.”

    As long as Tommy keeps trying to sell Olbermann’s numbers, he has NO cred.

    Olby’s numbers are not that much higher than his co-liars. His overall numbers are a loser. I guess when you have the lib gene being on the bottom is really on top.

    Liberals don’t need a leader to tell them when to use the bathroom and who do vote for and when to drink the Kool-Aid. Thats why liberals will never have high numbers in talk radio or TV commentary. Republicans are controlled by fear.

  • http://twitter.com/SailRabbits Magister

    OK – Now that I’ve gone off on my own theories and accidentally mislinked the post on Twitter, I’ll say to the larger post that Rachel & O’Donnell will likely be all right.

    I’ve never watched Shultz, but as Mark pointed out Friday, the Piers Morgan lead-in had gotten Anderson Cooper to within striking distance of 2nd and I have no doubt that Shultz will likely drop to third. O’Donnell may have also dropped at ten over the next couple of weeks without any erosion of numbers, but from what I’ve seen, I really doubt Shultz could hold his own and Larry might work better against Spitzer at eight.

    I know nothing about Cenk except for a couple of embeds, but if I were programming MSNBC, I’d make Rachel two hours and though she might lose to Morgan at nine — again without losing viewers because CNN is finding new ones — if she can hold her usual into a second hour, it should be enough to hold Cooper at bay.

  • slickerwick

    Yoda002 said:
    Liberals don’t need a leader to tell them when to use the bathroom and who do vote for and when to drink the Kool-Aid. Thats why liberals will never have high numbers in talk radio or TV commentary. Republicans are controlled by fear.

    “Liberals don’t need a leader…” But they sure do need their idols (if their reaction to the ouster of Olbie is any indication.) You’re also forgetting the hero worship of Obama during the campaign–the chanting of empty slogans, the fainting. You’re right, they don’t have to be told when to drink the kool-aid; they’re hooked up to IV’s of the stuff.

  • slickerwick

    It’s not surprising that Shuster is defending his misogynist confrere. Shuster had to apologize for his comment about Hillary “pimping out” her daughter and Olbermann on his show called a woman “a mashed-up bag of meat with lipstick on it.”

  • lonestar77

    slickerwick said:
    It’s not surprising that Shuster is defending his misogynist confrere. Shuster had to apologize for his comment about Hillary “pimping out” her daughter and Olbermann on his show called a woman “a mashed-up bag of meat with lipstick on it.”

    The hard left has a serious problem with women.

  • Judge Mental

    ChiliPeppersFan said:
    “The outpouring of support over his suspension probably did give Olbermann a misplaced sense of his importance to progressive journalism, but not necessarily an inflated one.”

    he seemed almost humbled when he thanked his many fans for the millions of dollars raised to help free health clinics.

    you will be missed keith.(especially if repubs refuse to fund health care.)

    Dude, he didn’t die. He’ll still be around to tell you what to do.

    I love how, in the space of a few minutes, KO’s rabid fan count went from 250,000 to 300,000.

  • Pablo

    Magister said:
    Without a settlement still in play as some kind a tempering factor, if it were me and if I didn’t have anything to keep a loose cannon like Olbermann in line, I’m not sure that I would’ve gave him a last show.

    Something tells me there was a twitchy hand on the dump button and an episode of Lockdown all ready to go.

  • Scott_in_MI

    “Liberals have yet to establish a beachhead on any other TV network”

    WHAT? How bout NBC, ABC, CBS, CNBC, BBC, CNN, PBS? Maybe these guys aren’t a bunch of extreme lefty loons like Olbermann and Crew, but these networks are certainly full of liberals.

  • ChrisNH

    Maggot Olbermann would routinely decry all the eeeeee-vil ‘Millionaires & Billionaires’ while relishing being one himself. Libs are hypocrites. Every single one of them.

  • wayback

    Olbermann is reputed to be in talks with Babs Walters to be the Male anchor on the view. He has always been a huge fan of Behar and Sherry Shephard, saying that their political insight was greatly underestimated. Undoubtedly he was inspired by Bill Maher who said “F… the people if they don’t get the joke.” Little Roger Maddow will be lost without Big Brother Keith and Lawrence O’Donnell is looking to move up as he always thought Olbermann made too much money and was a closet Capitalist.
    I think Keith should contact Al Franken and discuss plans how to use the “fairness doctrine” to bring back “Air America”.
    Anyway “Worst Person in the World” may have blown up in Keith’s face but that shouldn’t keep Keith from taking his brilliant cutting edge wit to another venue.

  • Yoda002

    slickerwick said:
    “Liberals don’t need a leader…” But they sure do need their idols (if their reaction to the ouster of Olbie is any indication.) You’re also forgetting the hero worship of Obama during the campaign–the chanting of empty slogans, the fainting. You’re right, they don’t have to be told when to drink the kool-aid; they’re hooked up to IV’s of the stuff.

    Its different Olbermann cared. He wasn’t a me,me,me he was a we, we, we. He raised money for medical centers for the poor and the people without health insurance. Rush, Hannity, Beck could care less because its all about them. Don’t you forget that.

  • PoliticalPAW

    NOW THIS: CNN actually consults the last FIRED @MSNBC propagandist that brandished identical homosexual pejoratives http://tinyurl.com/4r5fzrg

    CLASSIC…Maddow finally gets a “heavily edited” video tribute for herself & “Private Pile” http://tinyurl.com/4qhvctp

    @PoliticalPAW

  • http://www.facebook.com/people/Kim-Barker/693546751 A Kim Bo

    Yoda002 said:
    Thats why liberals will never have high numbers in talk radio or TV commentary. Republicans are controlled by fear.

    It’s RIGHT by consensus but not right by the facts.

  • http://www.facebook.com/people/Kim-Barker/693546751 A Kim Bo

    Seeing 2012 From My Window said:
    Keith always lands on his feet:

    Breaking: FOX News Hires Olbermann

    He’s still got a better job than you. Or do you actually get paid to blow smoke of Sarah Palin’s ass? I thought you did it purely on a volunteer basis.

  • tatboy

    A Kim Bo said:
    He’s still got a better job than you. Or do you actually get paid to blow smoke of Sarah Palin’s ass? I thought you did it purely on a volunteer basis.

    Thanks for bringing your low IQ thoughts to the party. Does your mommy know your on her computer?

  • http://www.facebook.com/people/Jim-Treacher/542957672 Jim Treacher

    SHUSTER: Keith has never been about money, and he’s not somebody who’s sort of obsessed with it.
    KURTZ: I would agree with that.

    That is some hard-hitting journalism. $7 million a year and the guy doesn’t care about money.

  • http://www.facebook.com/people/Jim-Treacher/542957672 Jim Treacher

    Liberals have yet to establish a beachhead on any other TV network

    Mediaite is funny!

  • Jaynie59

    Anyone who considers Keith Olbermann’s opinion of journalism has serious problems of their own.

  • LibertySister

    Yoda002 said:
    Liberals don’t need a leader to tell them when to use the bathroom and who do vote for and when to drink the Kool-Aid. Thats why liberals will never have high numbers in talk radio or TV commentary. Republicans are controlled by fear.

    LMAO, you said liberals dont drink the Kool-Aid when told too…
    I just about laughed so hard when i read this. How about the hysteria and drooling of a unqualified , out of touch community organizer who never held a private sector job senator, that is worshiped as a messiah by your left? The tingle runs up your leg Obama!
    I would consider that a Kool-Aid moment…

  • fransway

    Keith Olbermann does have a special place in the hearts of his fans, perhaps for different reasons, depending on the person. I never saw him as arrogant, but rather intelligent and careful, though he minced no words about what he thought of the Republican party, but his words are always the truth.

  • twin1616

    I, for one, am going to miss Olberman and it is my solem vow NEVER to look at another MSNBC program again. Although, I like Chris Matthews just as much as I like Olberman, my loyalty is to the man that drew me to the network in the first place. Hell yes, I am a Liberal, and proud of it.

  • BadGenome

    “They’re quick to call out MSNBC’s liberal personalities, but rarely have anything to say about Fox News.”

    Either you live in a parallel dimension, Tommy, or you have been smoking some potent stuff. Or, hey, maybe both!

  • felixw

    No one here states the key fact. Olbermann had two million nightly viewers back in the Bush administration, but now he has only one million nightly viewers. When you lose half your audience over a period of 30 months, you can’t really brag about your fan base. And all these comments about MSNBC losing such a popular figure miss the big point — Olbermann never had the draw of an O’Reilly or Beck or a host of other TV pundits. Not even close. And over time, he has lost most of the audience he once had. They grew tired or his rants and insults and smears and theatrics. If MSNBC didn’t get rid of him now, they would no doubt be getting rid of him at some point in the future — say, when his nightly audience had fallen to 500K or 600 K. But don’t expect to see this mentioned on Mediaite, which has preferred not to publish articles showing the actual long-term ratings trends for any of the MSNBC hosts.

  • felixw

    Here is one measure of the Olbermann fan base — this shows his following in the key demo versus his competitors. As noted, most of it has disappeared.

    http://3.bp.blogspot.com/_wLFw4lOGQzk/SzGJicNCPfI/AAAAAAAABg4/0JbRAIVy3es/s400/2009.12.17-8pm-demo-590×455.png

    Mediaite should really publish charts of this sort. Let the people see the actual trend line of the politically correct news networks versus the one that allows frank, open dialogue between opposing views. But I’m not holding my breath.

  • X-3

    The only thing 0lbermann was mesmerized by was his reflection in the mirror. Seldom has such an egomaniac and outright rude person risen to national prominance.

  • X-3

    felixw said:
    Here is one measure of the Olbermann fan base — this shows his following in the key demo versus his competitors. As noted, most of it has disappeared. http://3.bp.blogspot.com/_wLFw4lOGQzk/SzGJicNCPfI/AAAAAAAABg4/0JbRAIVy3es/s400/2009.12.17-8pm-demo-590×455.png Mediaite should really publish charts of this sort. Let the people see the actual trend line of the politically correct news networks versus the one that allows frank, open dialogue between opposing views. But I’m not holding my breath.

    GREAT post. Thanks.

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