Media Matters Has Chosen Its Next Media Target: [Whoever Gets Beck's 5 P.M. Slot On Fox]
Why wait for a name? The left-leaning media watchdog group Media Matters is looking at Donald Trump and his burgeoning birtherism, but with Glenn Beck‘s Fox News show slated for “transition,” Media Matters is gearing up for a new fight. Against, well, whoever gets that 5 p.m. slot on Fox. “We monitor Beck’s 5 p.m. show on Fox. Whoever is in at 5 p.m., we’re still going to monitor,” executive vp Ari Rabin-Havt, the No. 2 executive at Media Matters, told The Hollywood Reporter. “The likelihood is whoever is on at 5 p.m. is going to be a source of conservative misinformation.”
As THR reports, Media Matters operates with a tier hierarchy, dividing up media targets and staffing them accordingly:
Media Matters — which operates on a $14 million budget, up from $9 million two years ago (financial backers have included billionaire George Soros, film producer Steve Bing and TV producer Marcy Carsey) — employs 86 people, many of whom make up teams of a half-dozen people who monitor 24 TV shows daily and dozens of radio shows.
The group puts various media personalities and entities into separate “tiers” depending on the amount of “conservative misinformation” each spreads and to what degree they influence the debate.
Fox News is the biggest target and accounts for 55% of what Media Matters complains about. But the group’s Tier 1 also consists of Breitbart, Beck, Sean Hannity, Rush Limbaugh, Michael Savage, the editorial page of the Wall Street Journal and WorldNetDaily.
So watch out, host-to-be-named-later, MM’s on to you. And they’ll be watching.
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