JUST IN: Super Bowl Pulls in 2nd Highest Audience Ever With 124.9M Viewers — Bad Bunny’s Halftime Show Even Higher

 

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Matt Slocum)

Despite the Seattle Seahawks’ dominant performance resulting in a lackluster game, Super Bowl LX pulled in a monster rating — and the halftime show featuring Bad Bunny drew an even bigger audience.

According to data from Nielsen (via Variety), a whopping 124.9 million viewers tuned in Sunday night to watch the Seahawks defeat the New England Patriots to capture the Lombardi trophy. That’s second only to last year’s game, which drew 127.7 million viewers.

But the audience did come very close to that number on Sunday when Bad Bunny took the stage for the Super Bowl halftime show. Nielsen data shows that Bad Bunny’s audience totaled 128.2 million viewers when he took the stage at Levi’s Stadium shortly after 8 p.m. ET. That number also fell slightly short of last year’s mark, as Kendrick Lamar brought in 133.5 million viewers.

Liberals are likely to view Bad Bunny’s audience as a blow to the competing TPUSA halftime show featuring Kid Rock. Conservatives have boasted about the livestream audience for their event, which peaked at 6.1 million views. But despite that number, the TPUSA concert ultimately failed to make a dent in the television audience.

Conservatives have denounced the performance, with President Donald Trump calling it “a slap in the face to our country.”

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Joe DePaolo is the Editor in Chief of Mediaite. Email him here: joed@mediaite.com Follow him on X: @joe_depaolo