CNN Caught Using Promotional Microsoft Tablets as iPad Stands
In a partnership of free publicity generosity, Microsoft generously provided CNN’s election night team with free Microsoft Surface 3 tablets, to use them during their coverage.
And use them they did, showing off the Surface’s capabilities to…function as iPad stands.
CNN commentators using Microsoft @surface tablets as iPad stand. Facepalm. pic.twitter.com/BPxWTf2zhI
— Adam (@adamUCF) November 5, 2014
Even Jake Tapper, man of integrity, was caught iPading:
Even the good people at CNN who have Microsoft surface tablets in their face hide iPad … – http://t.co/Sz6CpzLrEg pic.twitter.com/7Bam8uyI2G
— Melbourneer (@_Melbourneer_) November 5, 2014
Poor Microsoft. Giving CNN an entire Magic Wall and a Bing Pulse, just to be stabbed in the back by Apple fanatics.
Laughably, this is the second time that a Microsoft Surface tablet promotion was thoroughly botched: NFL commentators had to be taught to refer to Surfaces as Surfaces, and not “iPad-like devices.”
And according to some observers, CNN was the only one who bit the Microsoft bait:
Watching CNN because they are using Surfaces. FOX using Macs #Microsoft #surface
— Jonathan (@Jonathan1David) November 5, 2014
UPDATE (3:30 PM EST): Tapper responds, pointing out that CNN did use the Surface tablets for their intended purposes.
@tina_nguyen i used the tablet for election data and surfing; i used my ipad for tweeting. also is "caught" really the right word?
— Jake Tapper (@jaketapper) November 5, 2014
@tina_nguyen the tablet was utilized all night for exit poll data. All night. Notwithstanding two screenshots.
— Jake Tapper (@jaketapper) November 5, 2014
[h/t Gizmodo]
[Featured image via screenshot]
