Vamos! Fox News to Launch Spanish Language News Program Fox Noticias Hosted By Rachel Campos Duffy
Fox News has come a very long way since the days of its on-air talent vigorously argued for an English-only America.
Fox News Media announced on Tuesday that it’s launching a daily one-hour Spanish-language program called “Fox Noticias” that is designed to “spotlight” issues impacting the Hispanic community beginning October 15th. The new show will be hosted by Fox & Friends Weekend co-host Rachel Campos-Duffy and will air on weekdays at 4 PM/ET on Fox Deportes. It will also be available in podcast form via FOX News Audio.
First reported by Axios’s Sara Fischer, the new show comes with the news that Fox News Digital will launch a machine-translated Spanish-language version of the FOXNews.com website beginning today. The site will feature breaking news reporting and signature commentary for the Hispanic audience, and it can be found at Noticias.FOXNews.com.
Fox News’s decision to create programming designed to appeal to a Hispanic demographic audience could potentially represent an enormous shift in the network’s approach and growth strategy. The Hispanic-American population is growing dramatically, which is constantly a topic of conversation on Fox News conservative-leaning opinion shows vis-a-vis undocumented migrants.
Many migrants are consistently vilified by former President Donald Trump, who has open plans for mass deportation if he is elected for a second term in office. Campos-Duffy, who is bilingual, is a conservative firebrand who supports Trump’s positions on immigration but will also ostensibly present a familiar face to the target demographic of conservative Hispanic Americans.
A network press release offers further details:
FOX News ranks as the top destination in cable news among Hispanic viewers with the most politically diverse audience in cable news, according to Nielsen Media Research. Notably, FOX News was the number one cable network with Hispanic viewers on a total day 24-hour basis as well as during primetime during the third quarter of 2024. Overall, the network delivers 36% of the Hispanic cable news total viewing share and 45% of the 25-54 demographic. The network also showed the most growth in Hispanic viewership for the most recent quarter, up 65% in total day viewers and 114% in the demographic.
In making the announcement, Sylvester said, “As the leading cable news provider among Hispanic viewers with one of the most diverse audiences in cable news, we are proud to deliver new headline-driven content that focuses on the issues impacting the Hispanic community.”
Campos-Duffy added, “I am beyond grateful for the opportunity to host FOX Noticias. As the fastest growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thrivi
