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Couric Opens Up About Yahoo! Move: ‘There Are No Rules Right Now’

Today Yahoo CEO Marissa Mayer officially confirmed that Katie Couric will be joining the site as their new Global Anchor, and Couric opened up in an interview Sunday night with Capital New York’s Alex Weprin, talking about her surprising shift from TV (having worked at all the big three broadcast networks: ABC, NBC, and CBS) to the internet, calling it a unique “opportunity to continue experimenting and trying new things in an online format.”

The Couric brand automatically gives Yahoo’s news division a significant bump, and in the interview Couric sounds nothing but excited about the potential they have to build it into something spectacular.

“We are trying to be very open-minded,” Couric said. “What I really am excited about in working with the team at Yahoo is that there are no rules right now, we are going to try things, we are going to see how they go, we are going to see what people are interested in, we can do everything from a town hall meeting to in-depth interviews to a breaking news story.”

Mayer praised Couric in her Tumblr announcement, saying “I’ve always respected Katie for her thoughtful, charismatic approach to journalism.” Mayer clarified that Couric will continue to host her daytime talk show Katie after she moves into her new role at Yahoo.

Couric added, “I think it is an opportunity to continue experimenting and trying new things in an online format … bringing some of the same principles that you see in broadcast journalism to the web.”

Couric will be joining Yahoo News in early 2014.

[photo via WikiCommons]

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Follow Josh Feldman on Twitter: @feldmaniac

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