“Searches for terms associated with white supremacy will surface a link to Life After Hate’s Page, where people can find support in the form of education, interventions, academic research and outreach,” the statement reads.

According to Facebook, the platform’s campaign against hate had initially been designed to specifically target “hateful treatment” with the intention of remaining inclusive of non-hateful white identity groups such as the American Pride and Basque movements. But after coming to the conclusion that there is no difference between the two, the big tech group has decided to ban all white identity groups.

According to Facebook:

But over the past three months our conversations with members of civil society and academics who are experts in race relations around the world have confirmed that white nationalism and separatism cannot be meaningfully separated from white supremacy and organized hate groups. Our own review of hate figures and organizations – as defined by our Dangerous Individuals & Organizations policy – further revealed the overlap between white nationalism and separatism and white supremacy. Going forward, while people will still be able to demonstrate pride in their ethnic heritage, we will not tolerate praise or support for white nationalism and separatism.