As we reported yesterday, former Arkansas Governor Mike Huckabee has openly basked in the success of his Wednesday urging of Americans to patronize Chick-fil-A after several cities threatened to prevent its expansion in response to the restaurant president Dan Cathy‘s anti-gay marriage remarks.
As it turns out, Huckabee has a lot to be happy about: his “Chick-fil-A Appreciation Day” resulted in the fast-food chain experiencing record sales numbers.
In a statement, the company’s executive vice president of marketing said that “While we don’t release exact sales numbers, we can confirm reports that it was a record-setting day.”
While Chick-fil-A and Huckabee might celebrate, some point out that there may be lasting negative effects on the brand in the long-run. Cato Institute executive vice president David Boaz points out that regardless of the company’s intentions, many might believe that “the company has a new label: ‘the brand of choice for anti-gay people.’” One new poll found that Chick-fil-A’s brand approval ratings have plummeted since the controversy erupted.
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