It hasn’t been a good year for Malaysia Airlines, to say the least.
While the double tragedies of MH307’s disappearance and MH17’s downing by a missile had little to do with the company’s business practices, the damage done to the brand has been catastrophic enough that, according to multiple reports, the company may resort to changing its name.
“Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape of our business and that process will now be speeded up as a result of MH17,” the airline’s commercial director Hugh Dunleavy wrote in the Sunday Telegraph. “There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines.”
In addition, the beleagured airline may seek new investors, as well as proposing a single, international governing body “to be the arbiter of where we can fly,” in the wake of flight warnings in Israel and Eastern Ukraine. “Airlines such as ours should be left to focus on the quality of our product in the air, not on the air corridor we fly in, which should be guaranteed as safe passage,” Dunleavy noted. (According to them, MH17’s flight path over Easter Ukraine was approved by the International Civil Aviation Organization.)
[h/t India Times]
[Image via Syahrin Abdul Aziz / Shutterstock.com]
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