New Samsung Ad Hits Apple Lovers Where It Hurts

Alex AlvarezNov 24th, 2011, 7:53 am

Apple has been wildly successful in creating more than simply a demand or desire for its products; it has created a veritable cult of consumers who view Apple products as status symbols and absolute necessities. Because like, what, you’re going to attract a hot freelance graphic designer with just the right amount of fair trade coffee breath if you’re using a VAIO? I laugh at you.

Samsung is hitting back, however, by poking fun of Apple-obsessed zombies with its new ad.

In the commercial, Apple fans in big cities full of obnoxious people are lining up for, presumably, the very latest iPhone. They are prepared to wait for hours and hours if that’s what it takes; it don’t matter what state their Uniqlo jeans are in after. Then, they spot a couple of nice-looking people using… Gasp! Samsung phones!

And then there is, of course, a barista joke. Poor fancy coffee baristas, man. Forever the butt of jokes for 99 and 1 percenters alike.

Have a look at the ad and let us know what you think:

h/t BuzzFeed

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!