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NRA Lobbyist: Ad Featuring Obama’s Daughters Was ‘Ill-Advised’

The National Rifle Association’s recent ad, which makes mention of President Obama‘s two daughters, brought with it a good deal of controversy. On Friday, Jim Baker, one of the senior lobbyists for the NRA’s Institute for Legislative Action, deemed the ad “ill-advised.”

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“I don’t think it was particularly helpful, that ad,” Baker told Reuters. “I thought it ill-advised.”

While he was not involved in the ad’s creation, he noted that expressed his views about it. “I got to say my piece,” Baker said. “Believe it or not, there are occasionally differences of opinion in this building.”

Indeed, the ad could have made a valid argument, he added — but done so without bringing the president’s daughters into it. “I think the ad could have made a good point, if it talked about the need for increased school security, without making the point using the president’s children,” Baker asserted.

The ad in question tackles the issue of armed guards in schools, a move the NRA has advocated. “Are the president’s kids more important than yours?” the voiceover asks. “Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”

The organization responded to the backlash, arguing that those who think it is about the First Daughters “are missing the point completely or they’re trying to change the subject.”

(h/t Reuters)

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