South Dakota Pulls ‘Don’t Jerk and Drive’ Ad Because You Won’t Stop Giggling at It

South Dakota thought up a creative new driving safety PSA that would get everyone’s attention. They ended up pulling it after people wouldn’t stop laughing at the obvious double entendre:

Yes, “Don’t Jerk and Drive.” For God’s sake, never jerk and drive. Always jerk before you drive, never at the same time. And please, jerk responsibly.

Okay, okay, that’s not what they meant. The PSA was intended to get across that you shouldn’t jerk the wheel when driving on icy roads.

But they have pulled the PSA and secretary of the Department of Public Safety Trevor Jones gave this reason why:

“This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”

There’s still a 30-second spot online with the tagline, which you can watch here:

[h/t AdWeek]
[image via South Dakota Department of Public Safety]

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Follow Josh Feldman on Twitter: @feldmaniac

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