Wegmans Apologizes For Pulling Alec Baldwin Ads, Will Re-air Them Effective Immediately

30 Rock star and Upstate New York hero Alec Baldwin received an apology from regional supermarket chain Wegmans for taking down his commercials after customer complaints over his airplane incident. “We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints,” said a representative. “We have decided to run the commercials again, effective immediately.”


RELATED: Upstate NY Grocery Chain Wegmans Pulls Alec Baldwin Ads After Customer Complaints

According to TMZ, a representative from the grocery superstore has indicated the ads will go back on the air:

A rep for Wegmans Food Market had previously announced the company yanked a commercial campaign featuring the actor because of the way he acted on a Dec. 6 flight … when he refused to turn off his cell phone and screamed at the flight crew.

The commercials were taped in 2010 … but were supposed to run again for three weeks in Dec. 2011. The rep said the ads were pulled a week early because of the airplane incident.

“Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.”

Watch Baldwin tell David Letterman about his mother’s love of Wegmans and the controversial ad:

(h/t TMZ)

This is an opinion piece. The views expressed in this article are those of just the author.

New: The Mediaite One-Sheet "Newsletter of Newsletters"
Your daily summary and analysis of what the many, many media newsletters are saying and reporting. Subscribe now!