It looks like Duck Dynasty’s relatively low premiere ratings following the Phil Robertson controversy that swept the nation at the end of last year were not a fluke. In the second episode of the show’s fifth season, the show’s ratings dropped even further to 6.6 million total viewers, the lowest the show has seen since December 2012.
There were high expectations for season premiere on January 15th after the weeks of free publicity the show received due to Robertson’s comments about homosexuality and the subsequent, short-lived “suspension” he was given by A&E. But the notion that an even larger Christian conservative audience would flock to the show in support of Robertson was dispelled after the first episode of the season on Wednesday, January 15th drew 8.5 million viewers, a 28% drop from the fourth season premiere last August, which had 11.8 million. It was more on par with the third season premiere in February 2013, which had 8.6 million.
This week’s episode, with 6.6 million viewers, marked another large drop from the second episode of the fourth season, which had 8.5 million viewers. In the 18-49 demographic that is particularly attractive the advertisers, the show also saw a decline. While last season’s premiere had a 5.0 rating, this week’s episode was just 2.9. That put it below network competition like American Idol (4.5) and Modern Family (3.4).
[photo via A&E]
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