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Late Night Ratings Watch: Fallon Beats Kimmel and Letterman Combined in Demo

For the first time in more than a month, all three of the major network late night shows aired new episodes last week. And will all three hosts back from their various vacations, Jimmy Fallon maintained his strong ratings lead with 3.533M total viewers and a 1.11 rating in the 18-49 demo. That demo rating was better than that of Jimmy Kimmel (0.60) and David Letterman (0.40) combined.

Meanwhile, in second place, Kimmel increased his lead over Letterman from what it was a month ago. While only 28K viewers separated the two shows in mid-June, last week that gap widened to 42K. Similarly, the demo gap grew from 0.14 to 0.20.

As usual, Fallon also had the biggest viral hit of the week by convincing Morgan Freeman to talk to him while sucking down helium. That video has racked up nearly 10 million views on YouTube since last week.

Here’s the breakdown for the week of July 21-July 25, 2014, according to Nielsen’s “live plus same day” data:

Tonight Show Starring Jimmy Fallon (NBC): 3.533M total viewers, 1.11 rating in 18-49 demo

Jimmy Kimmel Live! (ABC): 2.337M total viewers, 0.60 rating in 18-49 demo

Late Show with David Letterman (CBS): 2.295M total viewers, 0.40 rating in 18-49 demo

And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, July 31):

Tonight Show Starring Jimmy Fallon (NBC): Morgan Freeman Chats with Jimmy While Sucking Helium, 9,358,667 views

Jimmy Kimmel Live! (ABC): What Do You Think of Appleā€™s New iTime Smart Watch?, 1,544,566 views

Late Show with David Letterman (CBS): David Letterman – Ricky Gervais and That Woman, 112,490 views

In the 12:35pm slot, Late Night with Seth Meyers’s ratings remained relatively unchanged from a month earlier with 1.463M total viewers and a 0.51 rating in the 18-49. CBS’ Late Late Show with Craig Ferguson also remained steady compared to the previous month with 1.290M and a 0.30 rating in the demo.

Previously: Late Night Ratings Watch: Kimmel Beats Letterman for 2nd Straight Week

[Photo via screengrab]

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