It’s been close to eight months since we last checked in on the state of the late night ratings, but with CBS’ The Late Late Show with James Corden completing its first full week last week, we thought now might be a good time to see how things are going.
As we previously reported, the often dismal ratings brought in by James Corden’s CBS predecessor Craig Ferguson meant it wouldn’t take much for the newcomer to improve the show’s standing, especially at the beginning when there is increased buzz about the revamped 12:35 a.m. slot. But it would have been harder to predict that Corden would out-rate NBC’s Late Night with Seth Meyers during his first full week on the air.
For the week of March 23-27, Corden averaged 1.502 million total viewers, besting Seth Meyers, who brought in 1.422 million. In the coveted 18-49 demo, Meyers maintained his lead with a 0.44 rating compared to 0.38 for Corden.
These numbers are especially impressive for Corden because of the massive lead-in advantage Meyers enjoys on a weekly basis thanks to The Tonight Show Starring Jimmy Fallon. Last week, Jimmy Fallon was far out in front in total viewers at 11:35 p.m. with 3.344 million, compared to 2.681 million for Corden’s lead-in on CBS, The Late Show with David Letterman (and 2.682 million for ABC’s Jimmy Kimmel Live).
During his premiere week, Corden pulled out as many stops as he could, including a star-packed opening sketch, some celebrity news-breaking with Mila Kunis, a full hour featuring Will Ferrell and Kevin Hart and more.
Corden also had by far the most-watched YouTube clip of the week with this bit in which he recreated Tom Hanks’ entire movie career in under seven minutes… with Tom Hanks:
Here’s a look at the most popular video for each of the five shows last week on YouTube (as of Thursday, April 2):
The Late Late Show with James Corden (CBS): Every Tom Hanks Movie in 7 Minutes (with Tom Hanks and James Corden), 11,771,148 views
Tonight Show Starring Jimmy Fallon (NBC): Ronda Rousey Demonstrates Infamous Armbar on Jimmy, 2,619,691 views
Jimmy Kimmel Live! (ABC): Maisie Williams Hasn’t Read the Game of Thrones Books, 502,901 views
Late Show with David Letterman (CBS): Action Bronson: “Baby Blue,” 190,231 views
Late Night with Seth Meyers (NBC): Frisbee Meets with Dog Psychics, 115,739 views
As the initial excitement factor wears off, the benefit of Fallon’s lead-in will likely lead Meyers to regain his #1 spot in total viewers. But as you can see from the numbers above, compared to Meyers, Corden is already winning the very important viral video game by leaps and bounds.
In Q1 of 2015, the Tonight Show was far out in front of the pack with 3.915 million total viewers and a 1.12 rating in the demo. Meanwhile Letterman and Kimmel were neck and neck with 2.783 and 2.744 million total viewers, respectively. Kimmel still has an edge against Letterman in the demo, 0.63 to 0.52.
Letterman is expected to see a ratings surge during his final few weeks, which will undoubtedly give Corden some sort of boost. CBS has not yet said what will happen during the 11:35 p.m. hour between Letterman’s departure on May 20 and Stephen Colbert‘s debut on September 8, meaning the summer will be Kimmel’s time to shine. Even if he can convince less than half of Letterman’s regular viewers to tune the channel to ABC instead of NBC, Kimmel could be a real threat to Fallon’s supremacy.
As for what happens when Colbert breaks onto the scene in the fall, at this point it’s anyone guess. Will he find himself stuck in third place against the two Jimmys, who at this point are far more established in the eyes of late night network viewers? Or will he be able to pull off the unexpected and rise to the top of the heap, taking Corden along with him?
We will just have to wait and see.
[Photo via screengrab]
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