Laura Ingraham Holds Onto Ratings as Advertiser Returns to Her Show

Laura Ingraham has maintained her ratings in her first week back since the ad boycott campaign launched against her show.

The Ingraham Angle was the leading cable news show in its time slot, averaging 2.69 million viewers throughout the week. Last Word with Lawrence O’Donnell came at a close second, averaging 2.6 million viewers. CNN Tonight came third with an average of 1. 29 million viewers. MSNBC did however edge out Ingraham in the key demo (25-54) with Last Word averaging 596,000 viewers versus her average of 559,000 viewers.

Meanwhile, one company has reversed its decision in pulling their ads from Ingraham’s program.

Ace Hardware confirmed to TheWrap that it will resume its partnership with The Ingraham Angle and even apologized for having “incomplete information” that initially led them to pull out of her show.

“Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program,” the company stated. “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”

It is unknown if other companies will join Ace Hardware in reversing course from the ad boycott.

Ingraham came back from her vacation this week amid an effective ad boycott launched by Parkland student David Hogg. Late last month, Ingraham was widely criticized for a tweet she made mocking Hogg for being rejected from several universities. In reaction, Hogg took aim at her advertiser, losing roughly 20 of them in recent weeks. Ingraham issued an apology early on, which he ultimately rejected. Fox News has stood firmly behind its host.

[image via screengrab]