Howard Stern Responds To Piers’ “King Of All Media” Challenge: “Piers Isn’t Even King Of CNN”

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by Matt Schneider | 4:02 pm, February 2nd, 2011

» 13 comments

Howard Stern is well aware that Piers Morgan is trying to start a publicity-generating feud with him, and Stern doesn’t mind participating, but he does worry that Piers is embarrassing himself with his constant Tweeting and with his delusions of grandeur. In preparation of Piers appearing on Stern’s radio show Monday morning at 8am, Stern spent some time today alternating between ridiculing Piers and giving him advice on how to improve his show.

Stern revealed, through his humorous Piers impression, that he thought the British host comes across somewhat pompous, but since Stern likes Piers, he promised to straighten him out on Monday with some of the following advice:

“First of all, stop tweeting so much. . . . [Your tweets are] interesting. Say it on your TV show. . . . The reason the show is going down is because nobody knows who Piers is. Is he a Republican, is he a Democrat? Is he for Obama, is he against Obama? . . . Anyone who is successful on cable news channels, you know exactly where they stand, and they have opinions up the ass.”

Stern’s sidekick, Robin Quivers, politely informed Stern that CNN’s motto is to stay in the middle of the road, to which Stern matter-of-factly stated, well then they’re not going to get ratings. From there, Stern was reading some of Piers’ tweets where he challenged Stern to determine who is the real “King of All Media.” Although Stern tried urging Piers that he should be more worried about competing against Larry King‘s old ratings than anyone else. Stern continued, “I’m going to clue you in. You’re not close to being king of all media. . . . It’s me, then 5 billion other people and then you. . . . Piers isn’t even king of CNN.”

Concluding, Stern gave Piers one final bit of advice: “a whole hour talk to Condoleezza Rice? Here’s a clue, no one in America gives a sh*t about Condoleezza Rice.” Given that on many days followers of Piers Morgan on Twitter are likely to find more enjoyment and surprise from his Tweets than from that night’s CNN show, might media critic Howard Stern be on to something?

Listen to the clip below from The Howard Stern Show:

(h/t SternGeek)

CNN, feud, Howard Stern, Piers Morgan, Radio

espo222

Is Stern still on the air? This is an obvious attempt, by BOTH parties, to drum up some hype, since neither of them have over 500k viewers or listeners.
tatboy

This is an old radio trick. A false fight to boost both peoples profile. I think Walter Winchel did this with another radio personality in the 30′s. Howard is no fool and knows his radio history. He could probable name every old radio rivalry and would be masterful at pulling it off. Many of these types of false rivalres too place back then…. and cont. today. Hope it works out for the 2 of them. But don’t be fooled and see it for what it is.
http://www.snowspot.net Snowspot

This was hilarious! Stern has a way of turning people’s words back on them and making them look really embarassed. This segment was devastating to Piers I would guess.

Piers saying he’s the king of all media? He’s not even king of the news, or CNN… like Howard said infomercials are beating his ratings…

People don’t realize how Howard Stern can just.. destroy people and make them look like nothing.
espo222

tatboy said:
This is an old radio trick. A false fight to boost both peoples profile. I think Walter Winchel did this with another radio personality in the 30’s. Howard is no fool and knows his radio history. He could probable name every old radio rivalry and would be masterful at pulling it off. Many of these types of false rivalres too place back then…. and cont. today. Hope it works out for the 2 of them. But don’t be fooled and see it for what it is.

Nonsense. Howard invented this tactic as well as radio, according to him.
http://gordonbloyershow.com gordonbloyershow

Only writers for Mediaite thought Morgan would be a hit. He is a Brit snob that should take his left-wing views back to Europe. He should take Amanpour with him.
kflynn

espo222 said:
Is Stern still on the air? This is an obvious attempt, by BOTH parties, to drum up some hype, since neither of them have over 500k viewers or listeners.

Wow, you have NO idea what you’re talking about.

http://www.mediaite.com/power-grid/category/?c=Radio+Hosts

Given what Sirius XM is paying him despite the fact that there are very few commercials during his broadcasts, the Mediaite number is probably a bit low.
Obtuse

kflynn said:
Wow, you have NO idea what you’re talking about.

http://www.mediaite.com/power-grid/category/?c=Radio+Hosts

Given what Sirius XM is paying him despite the fact that there are very few commercials during his broadcasts, the Mediaite number is probably a bit low.

Given the fact checking I’ve randomly done on some of mediaite’s articles, I wouldn’t put much stock in their so-called “power-grid.” However, more legitimate sources will prove Howard still is a force on radio.
X-3

Howard Stern has a greater chance of winning a beauty contest than Piers has of becoming the “King of All Media.”
http://www.zazzle.com/talkingpoints NORBIT Jr.

Howard stole his start in big-time radio shock by copying a lot of Imus’s material, then badmouthing Imus to the station brass.

Imus was calling Idi Amin at his in-fortress bowling alley, while Stern was still getting beat up by his classmates at Freeport HS!!
Color Me Badd

Hey Now!
Color Me Badd

You guys do realize that Howard is still really popular right?

Howard Stern is 2nd Highest Paid Talking Head in US PDF Print E-mai

Some notable 50 plusers are the leading earners in the entertainment world. Satellite radio and TV show host and shock jock Howard Stern has always been on a different level, whether by the number of hate mail received, amount of FCC fines levied, on-air cursing and obscenity-laden tirades, you’d be hard pressed to find anyone better. But for the last several years, Howard has been second on a list that he won’t soon be able to top: the list of highest paid talk show hosts.

When it comes to talk show hosts, no one comes close to Oprah Winfrey. Not by a mile. Not by a long shot. The undisputed queen of talk tops the list of highest paid talk show hosts at a mind numbing $275 million over the course of the year. To her loyal fans, Oprah is royalty – and if the USA, by some unforeseen event shifts to a monarchy, she would no doubt be crowned queen.
Coming in at a not so close – actually far – second place is Stern with earnings of around $75 million for the year. Stern should be happy with second place, since very few, even outside the world of TV and Hollywood come close to matching Oprah’s annual moolah haul. Besides, at $75 million a year, there’s really no reason to complain.

Rounding out the top five are David Letterman – $45 million; Judge Judy Sheindlin – $45 million; and Dr. Phil McGrath – $40 million.
Stern’s rise to his mega millions started on 16 December 2005, the date he signed off his last broadcast radio show. A few weeks later, he officially came into his satellite radio program on the Sirius Satellite Radio system.
Dem4Ever

Morgan will fail.
Color Me Badd

NORBIT Jr. said:
Howard stole his start in big-time radio shock by copying a lot of Imus’s material, then badmouthing Imus to the station brass.

Imus was calling Idi Amin at his in-fortress bowling alley, while Stern was still getting beat up by his classmates at Freeport HS!!

Tee Hee.