Romney Campaign Releases First Negative Ad Against Obama

The Mitt Romney campaign has revealed its first negative ad against President Barack Obama. The 30-second ad is the first of the general election season to come from the Republican campaign and takes advantage of the President’s widely discussed “private sector” gaffe.

RELATED: McCain On Obama’s Private Sector Gaffe: ‘Media Is Not Too Unfriendly To The President’

The ad is a departure from Romney’s previous ads which were positive spots. Those ads, like “Day One,” which focused on the first day of Romney’s presidency, did not avoid attacking the President directly but spent the majority of the time discussing Romney’s reforms.

The Romney campaign used the “doing fine” comment in a 60-second web ad on June 10, but the 30-second spot could, ostensibly, see air time. There is no immediately available information on the size of the ad buy or regional distribution planned for this spot, but Romney’s four previous ads have run in key battleground states.

Watch the ad below:

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