“Rumor Fix?” Dr. Phil’s Son To Launch Gossip Cop Knock Off Site

In what may be one of the most awkward names since the launch of Mediaite.com, Mediaite has learned that Jay McGraw, son of Dr. Phil, is preparing to launch Rumorfix.com, a site whose mission sounds eerily similar to our cousin site GossipCop.com (Mediaite founder Dan Abrams also co-founded Gossip Cop). Mcgraw has teamed up with television producer Richard Ayoub to create the site which they call the “anti-tabloid.”

In just over a year, Gossip Cop has become a top destination for celebrities and public figures looking to correct the record on inaccurate gossip and has been the only major site devoted to calling out the tabloids and gossip web sites who don’t care to, well, check facts. Demi Moore, Tori Spelling, Jessica Simpson, Lindsay Lohan and Kim Kardashian are among dozens of stars, who have publicly thanked Gossip Cop for its work “busting bad dish.”

In addition to a solid star following, Gossip Cop has done well in establishing itself in the very crowded field of celebrity gossip sites, thus far gaining well over 1 million unique visitors per month. So it’s not necessarily a surprise that imitators would sprout up but editor and Gossip Cop co-founder Michael Lewittes says he welcomes any newcomers to the game: “If they post accurate info, and I don’t have to spend my time policing them, then I’m here with open arms.”

Mediaite learned of Rumor Fix’s imminent launch from a reader who so eloquently wrote “dude you know someone is trying to rip Gossip Cop off? Right?” The site may have been inspired by one of Gossip Cop’s big fans, Dr. Phil’s own wife Robin who just six weeks ago, tweeted, “i love gossipcop.com….only prints the truth!

In what can only be described as odd choice, an example of the sort of stories that Rumor Fix intends on publishing includes a timeline of the divorce between Dr.Phil and his wife. This raises the quesion: Is son Jay looking to exploit the alleged scandals and media coverage of Dr. Phil? The post is titled “History of a Rumor: The McGraw Divorce,” and reads as follows:

Tabloids love reporting on the personal lives of celebrity couples. Since 2007, Globe and National Enquirer have printed several reports on the imminent fate of one couple’s relationship. Fortunately for that couple, and unfortunately for those tabloids, none of the stories about jealousy, arguing, affairs and tell-all books have panned out.

Although gossip rags want you to believe that Dr. Phil, and wife, Robyn, are headed for divorce, the couple has shown time and time again that it’s best not to believe everything you read.

To get an idea of how long these rumors have been plauging the McGraws, check out our timeline below.

Top cop Lewittes added “They say imitation is the sincerest form of flattery. And I guess I’m flattered, but I also know that very few people go into a deli craving imitation meat.”

While Rumorfix.com currently says “coming soon,” there are more stories up already that look and sound awfully similar to stories Gossip Cop has covered. But if the Cop says its legal, then who are we to judge.