Brian Williams: Got Room for Me on Your DVR?

NBC Nightly News may be about to make one of the strangest pitches in the history of network news: If you don’t watch us at 6:30, maybe you’d like to DVR us?

Writing for The New York Times Brian Stelter reports Nightly, the top-rated network newscast, has decided to bow to changing demographics and news habits with a promo urging time-shifting the time-sensitive content of NBC’s flagship newscast:

“A growing number of viewers tell me they time-shift the news,” Mr. Williams wrote. “Loyal viewers used to say ‘we watch you every night.’ These days, an increasing number make a point of saying ‘We RECORD you every night.’ ”

Williams concedes he does a lot of time-shifting at home, catching his favorites (Friday Night Lights, The Office, 30 Rock and–yes kids, he has access to non-NBC content–ABC’s Modern Family) via DVR.

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