Maddow On Commitment To Reporting: “Whenever You Leave The Studio, Your Ratings Go Down”

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by Steve Krakauer | 9:59 am, September 3rd, 2010

» 29 comments

MSNBC’s Rachel Maddow took the 30 Rock elevator up a couple floors last night to be a guest on Late Night with Jimmy Fallon.

Now in the lead guest seat, a show of how far she’s come in the mainstream non-cable news entertainment world, Maddow talked about the “bad name” for the next phase of Iraq and her busy month of travel for work – that saw her ratings decline.

The political part of the discussion began with Operation New Dawn, which Maddow called a “bad name.” “It sounds like a Twilight movie,” said Fallon.

As for the speech Tuesday: “It was sort of weird, I think, to talk about the war ending and not talk about what the war was for.” Later: “There’s 50,000 Americans still there and its still a very dangerous place and the war was a really bad idea in the first place.”

Last week Maddow was in New Orleans for the Katrina anniversary, and her trip to Iraq was earlier this month as well. She talked about how it showed the commitment from MSNBC to reporting – since her ratings inevitably suffered:

It is sort of an acknowledged truth in the news business that whenever you leave the studio, your ratings go down. No matter where you’re going, even if you’re going to cover somewhere exciting, your ratings go down. It’s just what happens when you leave the studio. And so it is a big sacrifice for the company to say, ‘yeah, Maddow you can take your show and go to these places, and do reporting and learn this stuff.’ And I feel like I do learn so much.

Her ratings so far this week back in the studio? Better than last week.

Here’s part of her interview with Fallon (and here’s Maddow, the mixologist, teaching Fallon a new drink):

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Jimmy Fallon, late night, Late Night with Jimmy Fallon, msnbc, NBC, Rachel Maddow

writer

And when Olby enters the studio, they go down more.
More Liberty

Yawn. This was really a non story. How does this get through the editor?
Moderate

“This was really a non story. How does this get through the editor?”

I think Steve Krakauer is the editor. Maddow is following Anderson Cooper’s example “With a massive amount of publicity, you too can have good ratings.”
notsofast

RM, whenever you are in the studio, your ratings go down.
notsofast

Does this man, Maddow, have a show?
Penguin60

That dude has a late night show? Damn, things must be tough out there in TV Land.
Some_Dude

notsofast said:
Does this man, Maddow, have a show?

Why Republicans don’t connect with youth/intelligent people/anyone but themselves:

“Har har, she is homosexual, I will refer to her as a man, I is smart”
http://gordonbloyershow.com gordonbloyershow

Hannity does many shows out of the studio. The ratings don’t go down. ReGretaBull does many shows from Alaska and her ratings go up. She went to the Carribian and her ratings went up.
Shep Smith went to Mississippi and his rating went up.
Maddow is an idiot.
Penguin60

Yes, terrible isn’t it? Next time the fat jokes come out about Christie, I’m sure you’ll be the first to comment on how terrible the Dems are.
notsofast

Some_Dude said:
Why Republicans don’t connect with youth/intelligent people/anyone but themselves:

“Har har, she is homosexual, I will refer to her as a man, I is smart”

You have had sex with him, haven’t ya.

Congratulations, lib!
writer

Some Dude, can we expect this same sensitivity the next time there’s an article about Palin?
More Liberty

Some_Dude said:
Why Republicans don’t connect with youth/intelligent people/anyone but themselves:

Yawn. Sorry sir but the polls are showing that more and more voters are leaning conservative.
chucken

The Sunday talk show ratings NBC Meet The Press 2.74 mil,CBS Face The Nation 2.37,ABC ThisWeek 2.3 and Fox network not cable 1.4 million total viewers
And Fox News Sunday has the same people you see on there cable shows.And they are always in last place on the Sunday shows that get the most attention and have the biggest guests and pundits and cover the most important stories of the week.Why?9/1/10 O”Reilly 3.4 mil,Beck,2.59mil and Hannity2.42 mil total viewers.Fox cable viewers don’t tune in for a serious discussion of issues they want RED MEAT!Scary black people,illegal immigrants who commit crimes,Marxists and Communists out to destroy our country and religion,and this president who is not like you.
http://www.facebook.com/people/William-Robert-Stone/504395195 William Robert Stone

gordonbloyershow said:
Hannity does many shows out of the studio. The ratings don’t go down. ReGretaBull does many shows from Alaska and her ratings go up. She went to the Carribian and her ratings went up.
Shep Smith went to Mississippi and his rating went up.
Maddow is an idiot.

You spelled Caribbean wrong.

I like watching the news from different locations of the world. I wish the new networks cover Afghanistan and the middle east more.
SpineCrusher

More Liberty said:
Yawn. Sorry sir but the polls are showing that more and more voters are leaning conservative.

Keep trusting them polls, remember how well they worked out for McSame.
felixw

And when Obama goes on vacation, the stock market recovers a little. Fortunately he is heading of to Camp David for his 7th or 8th vacation (I’ve lost count) of the year. I hope he stays there for a long, long time. Then maybe things will get a little better on the economic front. When he’s “working,” Obama’s idea of “fixing” an industry is to dump 2,000 pages of regulation on it, set up a host of bureaucratic committees to micromanage it, and raise taxes on any remaining profits — not that there are likely to be profits once he’s done his magic. Not many industries can survive such “fixing.”

So let’s all chip in and buy Obama and his family, round-the-world tickets with stopovers in all the leading vacation spots.
Moderate

If there’s been one dominant message in the media this week, it’s this: Democrats are screwed. Really, totally and thoroughly screwed.
Penguin60

chucken said:
!Scary black people,illegal immigrants who commit crimes,Marxists and Communists out to destroy our country and religion,and this president who is not like you.

Come on Rachel, use your real name.
notsofast

Oh no libs! You are losing everyone:

Fewer Young Voters See Themselves as Democrats
By KIRK JOHNSON
Published: September 2, 2010

FORT COLLINS, Colo. — The college vote is up for grabs this year — to an extent that would have seemed unlikely two years ago, when a generation of young people seemed to swoon over Barack Obama.

Though many students are liberals on social issues, the economic reality of a weak job market has taken a toll on their loyalties: far fewer 18- to 29-year-olds now identify themselves as Democrats compared with 2008.
http://gordonbloyershow.com gordonbloyershow

Mr. Stone, we don’t allow the spelling police here. Save your comment for something relevant. You knew what I meant, didn’t you. I don’t have time to re-read all my comments and when written here there is no spell-check.

Spine, as I remember the polls showed McCain losing. Did he win? What are you smoking?
http://gordonbloyershow.com gordonbloyershow

Grammar police, grammar police…………………

What is wrong with this sentence………………it is from Mr. Stone of the spelling police…………….

I wish the new networks cover Afghanistan and the middle east more……

Did you mean the “news” networks and did you mean they “would” cover Afghanistan……..

Mr. Stone, two can play that game. So knock it off.
notsofast

gordonbloyershow said:
Grammar police, grammar police…………………

What is wrong with this sentence………………it is from Mr. Stone of the spelling police…………….

I wish the new networks cover Afghanistan and the middle east more……

Did you mean the “news” networks and did you mean they “would” cover Afghanistan……..

Mr. Stone, two can play that game. So knock it off.

Right- but the worst are the spelling police. As long as ya can understand the substance of a comment, the English “hall monitors” need to STFU!
CAconservative

Don’t you first need ratings in order to loose them? This woman is boring no matter what show she’s on. Maybe that’s why she shares the lowest ratings for news shows on TV, with the other two, less than talented talking-heads.
Phocus2

Her ratings can go down? Down to what? Odd thing, when Olbermann left, his ratlings went up…smile.
CosmosDan

notsofast said:
Does this man, Maddow, have a show?

hahahahahahahahahahahahahahahah stop! stop! my sides hurt! I’ve never ever heard that joke before!
http://www.facebook.com/people/Tony-Westover/1496648721 Tony Westover

Bragging about being the lead guest on Late Night w/ Jimmy Fallon is like bragging about being the smartest kid on the short bus.

Her ratings when down, steeply, this summer because her show sucks and she talks down to her audience. This isn’t rocket science, people. She should be on her way out, but Jeff Zucker is way to arrogant to ever admit he screwed up. Why do you think Keith Olbermann still has a job, and Maddow’s doing better than his absolutely pitiful ratings.
http://www.facebook.com/people/Marc-Wilks/745501965 Marc Wilks

Rachel Maddow’s ratings go down when she is in the studio, in her car, in the shower, ewww sorry didnt mean to go there. Anyway, this ‘chick”s show loses ratings because just like that moron Obermann, it sucks.
nana09

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OxyCon

Man I love Andy Dick!
This far-left “Rachel Maddow” character he came up is even better then the “Colbert Report”.