Michael Wolff: Rupert Murdoch Is A ‘Tainted Brand’ That Stands For Phone Hacking
Adweek‘s Michael Wolff, who wrote a biography of Rupert Murdoch insists that the Murdoch who signed full page apology letters in U.K. newspapers ahead of his testimony today before a panel of the British Parliament is not apologizing for the actions of a few “rogue employees,” but rather, for what his company “is.” On Bloomberg TV, Wolff said “this is not an aberration, this is what his newspapers have always done.”
Will Murdoch save his company by stepping away from his role as News Corp. CEO? Wolff told Carol Massar on Bloomberg Television’s In the Loop “it’s likely, but he’s not going to go willingly. He’s going to go because there is no other alternative. Effectively, what you have it a tainted brand. The name Murdoch now stands for…something very clear: you hack people’s phones.”
Watch it here, from Bloomberg:
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