SNL’s ‘Asian-American Doll’ Commercial Desperately Avoids Offending Minorities

During tonight’s 2014 finale, Saturday Night Live took on the propensity of major corporations to get themselves into trouble with racially-insensitive branding concepts.

And so, they introduced a Barbie-like doll named “Asian-American Doll,” but placed all the liability on the consumer to give it appropriate names, hobbies, and accessories (the joke being that they “haven’t heard the end of it” since introducing a Native American doll named “Flying Eagle). When one little girl suggests naming her doll “Kiko,” the narrator said, sure, but that’s on you, little girl — we had nothing to do with that.

Watch the full ad below, via NBC:

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