He serves ants on top of pineapples, eats flowers meant for perfume, and singlehandedly saves rice farms from ruin.
He went up the Amazon river and gave a tribe a boat motor…then went back on foot when a jealous tribe took his cameraman hostage…then came back with a second boat motor.
He is…the most interesting man in the world.
No, seriously, Chef Atala’s WSJ profile makes a really strong case that the groundbreaking Brazilian chef, who’s done for Amazon rainforest-grown ingredients what Rene Redzepi did for the foraged bounty of Danish forests, might really be the most interesting chef — if not man — in the world. (David Chang agrees: “Whenever I see that Dos Equis commercial—the most interesting man in the world—I always think, No, that’s not true. The most interesting man in the world is Alex Atala.”)
A former punk-loving drug addict who was named after a British explorer murdered in the Amazon (who also happened to be his great-grandfather), Atala was a boxer, DJ, adventurer, and European house painter who eventually found his calling as a chef. And, once DOM became a world-class restaurant (seven years on the San Pellegrino World’s Best Restaurants list, currently in spot #4), Atala took his Interesting Man act to another level:
He writes for prestigious academic journals…but Elvis’s daughter writes for him.
He has made Daniel Humm flabbergasted and stunned David Chang.
He has discovered a leaf that is like LSD for the tongue.
The Most Interesting Man In The World can go cry in a corner.
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