Cable News Ratings Friday May 13: Nicolle Wallace Dominates MSNBC in Total Viewers and Demo

 

MSNBC’s Nicolle Wallace landed in the top spot on her network on Friday, in both the advertiser-coveted 25-54 age demographic and total viewers.

Wallace’s two hours of programming from 4 to 6 p.m. pulled in an average of 1.204 million total viewers, edging out MSNBC Prime’s 1.18 million total.

In the demo, Wallace’s show Deadline: White House also landed at number one on MSNBC with 111,000 average viewers across her two hours. Hallie Jackson Reports at 3 p.m. came in second place with 89,000 demo viewers.

Here is a full breakdown of Friday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
1020
NEW DAY:
260
MORNING JOE:
738
CONVERSATIONS WITH NANCY:
25
ELEMENTARY:
23
7a FOX AND FRIENDS:
1405
NEW DAY:
438
WAKE UP AMERICA:
91
MORNING IN AMERICA:
28
8a FOX AND FRIENDS:
1711
NEW DAY:
467
9a AMERICAS NEWSROOM:
1737
CNN NEWSROOM:
464
MORNING JOE:
798
NATIONAL REPORT:
166
10a AMERICAS NEWSROOM:
1670
CNN NEWSROOM:
549
JOSE DIAZ-BALART REPORTS:
551
IN THE HEAT OF THE NIGHT:
139
11a FAULKNER FOCUS, THE:
1722
AT THIS HOUR:
624
MSNBC REPORTS- LIVE:
454
IN THE HEAT OF THE NIGHT:
155
12p OUTNUMBERED:
1664
INSIDE POLITICS:
581
ANDREA MITCHELL REPORTS:
564
JOHN BACHMAN NOW:
174
IN THE HEAT OF THE NIGHT:
206
1p AMERICA REPORTS:
1521
CNN NEWSROOM:
513
MTP DAILY:
573
BLUE BLOODS:
171
2p AMERICA REPORTS:
1497
CNN NEWSROOM:
553
KATY TUR REPORTS:
612
AMERICAN AGENDA:
153
BLUE BLOODS:
219
3p STORY, THE:
1452
CNN NEWSROOM:
543
HALLIE JACKSON REPORTS:
683
BLUE BLOODS:
264
4p YOUR WORLD W/NEIL CAVUTO:
1386
LEAD WITH JAKE TAPPER:
562
DEADLINE:WHITE HOUSE:
1204
ERIC BOLLING THE BALANCE:
257
BLUE BLOODS:
327
5p FIVE, THE:
2973
LEAD WITH JAKE TAPPER:
559
CHRIS SALCEDO SHOW, THE:
252
NEWSNATION: RUSH HOUR:
161
6p SPECIAL RPT W/BRET BAIER:
2119
SITUATION ROOM:
453
BEAT W/ARI MELBER:
1031
SPICER & CO:
208
NEWSNATION: RUSH HOUR:
88
7p JESSE WATTERS PRIMETIME:
2222
ERIN BURNETT OUTFRONT:
433
REIDOUT:
931
GREG KELLY REPORTS:
361
ON BALANCE W/ VITTERT:
33
8p TUCKER CARLSON TONIGHT:
2781
ANDERSON COOPER 360:
501
ALL IN W/ CHRIS HAYES:
1062
STINCHFIELD:
219
NEWSNATION PRIME:
84
9p HANNITY:
2149
ANDERSON COOPER 360:
449
MSNBC PRIME:
1183
PRIME NEWS:
135
DAN ABRAMS LIVE:
67
10p INGRAHAM ANGLE, THE:
1974
DON LEMON TONIGHT:
368
LAST WORD W/ L. ODONNELL:
870
ROB SCHMITT TONIGHT:
125
BANFIELD:
31
11p GUTFELD!:
2055
DON LEMON TONIGHT:
274
11TH HOUR W/ S. RUHLE:
642
GREG KELLY REPORTS:
96
NN PRIME: SPECIAL REPORT:
38

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
150
NEW DAY:
42
MORNING JOE:
94
CONVERSATIONS WITH NANCY:
9
ELEMENTARY:
1
7a FOX AND FRIENDS:
212
NEW DAY:
77
WAKE UP AMERICA:
10
MORNING IN AMERICA:
5
8a FOX AND FRIENDS:
248
NEW DAY:
92
9a AMERICAS NEWSROOM:
207
CNN NEWSROOM:
100
MORNING JOE:
69
NATIONAL REPORT:
16
10a AMERICAS NEWSROOM:
222
CNN NEWSROOM:
118
JOSE DIAZ-BALART REPORTS:
41
IN THE HEAT OF THE NIGHT:
18
11a FAULKNER FOCUS, THE:
224
AT THIS HOUR:
96
MSNBC REPORTS- LIVE:
46
IN THE HEAT OF THE NIGHT:
39
12p OUTNUMBERED:
216
INSIDE POLITICS:
110
ANDREA MITCHELL REPORTS:
53
JOHN BACHMAN NOW:
25
IN THE HEAT OF THE NIGHT:
48
1p AMERICA REPORTS:
243
CNN NEWSROOM:
94
MTP DAILY:
49
BLUE BLOODS:
29
2p AMERICA REPORTS:
202
CNN NEWSROOM:
98
KATY TUR REPORTS:
58
AMERICAN AGENDA:
22
BLUE BLOODS:
40
3p STORY, THE:
210
CNN NEWSROOM:
88
HALLIE JACKSON REPORTS:
89
BLUE BLOODS:
46
4p YOUR WORLD W/NEIL CAVUTO:
231
LEAD WITH JAKE TAPPER:
96
DEADLINE:WHITE HOUSE:
111
ERIC BOLLING THE BALANCE:
30
BLUE BLOODS:
54
5p FIVE, THE:
410
LEAD WITH JAKE TAPPER:
106
CHRIS SALCEDO SHOW, THE:
30
NEWSNATION: RUSH HOUR:
17
6p SPECIAL RPT W/BRET BAIER:
247
SITUATION ROOM:
104
BEAT W/ARI MELBER:
78
SPICER & CO:
22
NEWSNATION: RUSH HOUR:
12
7p JESSE WATTERS PRIMETIME:
303
ERIN BURNETT OUTFRONT:
95
REIDOUT:
77
GREG KELLY REPORTS:
43
ON BALANCE W/ VITTERT:
12
8p TUCKER CARLSON TONIGHT:
366
ANDERSON COOPER 360:
94
ALL IN W/ CHRIS HAYES:
75
STINCHFIELD:
16
NEWSNATION PRIME:
23
9p HANNITY:
277
ANDERSON COOPER 360:
86
MSNBC PRIME:
72
PRIME NEWS:
27
DAN ABRAMS LIVE:
11
10p INGRAHAM ANGLE, THE:
277
DON LEMON TONIGHT:
59
LAST WORD W/ L. ODONNELL:
53
ROB SCHMITT TONIGHT:
22
BANFIELD:
6
11p GUTFELD!:
329
DON LEMON TONIGHT:
67
11TH HOUR W/ S. RUHLE:
45
GREG KELLY REPORTS:
15
NN PRIME: SPECIAL REPORT:
10

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.

Total viewers:

CNN: 443,000

Fox News: 1.68 million

MSNBC: 742,000

25-54 Demo:

CNN: 85,000

Fox News: 238,000

MSNBC: 67,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 439,000

Fox News: 2.30 million

MSNBC: 1.04 million

25-54 Demo:

CNN: 80,000

Fox News: 307,000

MSNBC: 66,000

For more ratings information and analysis go to ShowBuzz Daily.

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