CNN Sinking – Another Fifth Place Finish In Prime Time Demo

Cable news ratings, February 16, 2010: Check out the highlights, and see the full ratings below:

• CNN prime time is shedding viewers, especially in the important A25-54 demographic. For the eighth time ever, fourth time this month and second night in a row, CNN’s prime time finished in 5th place in cable news – behind FNC, HLN, MSNBC and even CNBC. On sister network HLN, Nancy Grace had the top non-FNC show in the demo.

• Bill O’Reilly had the #1 cable news show in both categories, while Glenn Beck was #2 and Bret Baier #3.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck   709	Blitzer   114	Matthews   69	Prime   58
6 pm	Baier   488	Blitzer   141	OLYMPICS   *	Prime   146
7 pm	Shep   467	Blitzer   161	OLYMPICS   *	Issues   180
8 pm	O’Reilly   808	Brown   132	Olbermann   236	Grace   250
9 pm	Hannity   482	King   166	Maddow   207	Behar   136
10 pm	Greta   404	Cooper   226	Olbermann   135	Grace   252
11 pm	O’Reilly   462	Cooper   126	Maddow   91	Showbiz   163
TOTAL DAY	405	134	102	152
PRIME TIME	564	175	193	208
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck   2852	Blitzer   534	Matthews   450	Prime   165
6 pm	Baier   2422	Blitzer   537	OLYMPICS   *	Prime   274
7 pm	Shep   2017	Blitzer   564	OLYMPICS   *	Issues   481
8 pm	O’Reilly   3316	Brown   448	Olbermann   852	Grace   723
9 pm	Hannity   2152	King   775	Maddow   764	Behar   503
10 pm	Greta   1658	Cooper   674	Olbermann   519	Grace   554
11 pm	O’Reilly   1379	Cooper   320	Maddow   329	Showbiz   333
TOTAL DAY	1577	491	394	341
PRIME TIME	2376	632	712	580
Data by Nielsen Media Research. Live and same day (DVR) data.

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