Hardball Re-Air Finishes With Less Than 100K In Demo

Cable news ratings, March 12, 2010: Check out the highlights, and see the full ratings below:

• For the first time this month, MSNBC’s Hardball re-air at 7pmET finished with less than 100,000 viewers in the A25-54 demographic Friday, and was 4th on cable news in the hour. It finished 2rd in total viewers. Chuck Todd filled in for Chris Matthews.

• Top shows in demo: Bill O’Reilly, Glenn Beck, Greta Van Susteren. Top shows in total viewers: O’Reilly, Beck, Sean Hannity.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 584	Blitzer 106	Matthews 127	Prime 55
6 pm	Baier 484	Blitzer 107	Ed Show 101	Prime 66
7 pm	Shep 413	Blitzer 93	Matthews 91	Issues 114
8 pm	O’Reilly 670	Brown 158	Olbermann 184	Grace 190
9 pm	Hannity 513	King 136	Maddow 244	Behar 117
10 pm	Greta 518	Cooper 173	Investigates 157	Grace 78
11 pm	O’Reilly 496	Cooper 144	Investigates 122	Showbiz 127
TOTAL DAY	395	109	133	132
PRIME TIME	568	155	195	127
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2456	Blitzer 578	Matthews 541	Prime 186
6 pm	Baier 2238	Blitzer 477	Ed Show 447	Prime 165
7 pm	Shep 1698	Blitzer 408	Matthews 445	Issues 312
8 pm	O’Reilly 3110	Brown 505	Olbermann 815	Grace 690
9 pm	Hannity 2143	King 591	Maddow 839	Behar 448
10 pm	Greta 1757	Cooper 580	Investigates 339	Grace 303
11 pm	O’Reilly 1314	Cooper 410	Investigates 205	Showbiz 324
TOTAL DAY	1489	438	404	303
PRIME TIME	2338	559	664	472
Data by Nielsen Media Research. Live and same day (DVR) data.

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