MSNBC Tweets About ‘Right Wing’ ‘Hating’ Bi-Racial Couple; Deletes and Apologizes

On Wednesday evening, MSNBC’s official Twitter account sent out a message about a Cheerios ad featuring a bi-racial couple, adding their own editorialization that “the rightwing will hate it.” After outcry about a cable news network posting such a message, MSNBC apologized and deleted the tweet.

“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” the tweet read, with a link to a story on the commercial.

Several hours later, the network rethought the message, tweeting out an apology:

Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.

— msnbc (@msnbc) January 30, 2014

When that wasn’t enough, they finally deleted the tweet:

We are deleting the earlier offensive tweet. It does not reflect msnbc's position and we apologize.

— msnbc (@msnbc) January 30, 2014

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