Clorox Tweet About a ‘Bleach’ Emoji Triggers Racism Accusations


What does Clorox make? Cleaning products. That includes bleach. Which is why, yesterday, they light-heartedly asked why bleach isn’t included in the new array of emojis Apple released yesterday with the new iOS update:

That, somehow, triggered accusations of racism.

You may be asking “What? How? Why?” Well, the updated emoji list included more racially diverse emojis (people complained there weren’t minority faces they could use to express themselves), and a lot of people thought the “bleach” comment was racially insensitive, or at least, in poor taste:

Clorox took down the tweet and ended up apologizing:

A Clorox spokesperson also put out a statement saying, “We apologize to the many people who thought our tweet about the new emojis was insensitive. It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis — but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”

[image via screengrab, featured image via dcwcreations/Shutterstock]

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Josh Feldman is a Senior Editor at Mediaite. Email him here: Follow him on Twitter: @feldmaniac